Brand Tone

Informative and Educational, Trustworthy and Reassuring, Eco-conscious and Responsible, Accessible and Budget-Friendly, Friendly and Engaging

Brand Values

• •Sustainability/Environmental Responsibility
• •Accessibility/Affordability
• •Quality and Reliability
• •Customer Empowerment
• •Expertise

Best Practices

• •Prioritize Transparency and Honesty: Clearly explain what "refurbished," "pre-owned," and "open-box" mean. Be upfront about the condition and any cosmetic imperfections, while always emphasizing the functional quality and guarantee. This builds trust.
• •Educate and Empower: Continuously create content that informs your audience about the benefits of refurbished technology – cost savings, environmental impact, and reliability. Use simple, clear language, avoiding overly technical jargon unless explained.
• •Emphasize Value Holistically: "Value" isn't just about lower price. It's about getting a quality product that performs well, is backed by a guarantee, *and* contributes to a more sustainable way of consuming electronics. Frame your messaging around this complete value proposition.
• •Maintain an Approachable and Helpful Voice: Especially on social media, engage with your audience in a friendly, conversational manner. Answer questions patiently and position Noknoc as a helpful expert in the tech space.
• •Show, Don't Just Tell, the Environmental Impact: Instead of just saying you're eco-friendly, share relatable facts or simple visuals about e-waste reduction or the extended lifecycle of products. Make the environmental benefit tangible and a proud part of the customer's choice.

Social Perception

Positive around Value and Sustainability, Educational Resource, Trust-Reliant, Emerging Brand Awareness

Copy Examples

• •Headline: Don't Break the Bank, Break the Cycle! Get Top Tech, Save Money & The Planet. Body: Upgrade your gear without emptying your wallet or cluttering the Earth. At Noknoc, we meticulously refurbish the best tech from brands you trust, giving them a new lease on life and you an amazing deal. Quality guaranteed. Planet approved.
• •Headline: Smart Tech. Smarter Price. Sustainable Choice. Body: Why pay full price for new when you can get premium, Noknoc-certified refurbished laptops and computers for less? Every device is expertly tested and backed by our guarantee. Make the smart switch today – your wallet and the world will thank you!
• •Headline: Your Old Laptop's Next Chapter? It's a Bestseller! Body: We believe in second chances, especially for technology! Noknoc gives pre-owned tech the expert care it needs to perform like new. Join the circular economy, reduce e-waste, and score incredible deals on top-tier devices.
• •Headline: Unlock Awesome Tech. Lock Down Amazing Savings. Body: Get the performance you need without the brand-new price tag. From powerful laptops for work and play to reliable desktops and all the accessories, Noknoc is your trusted source for certified refurbished technology. Shop smart, save big!
• •Headline: Tech with a Conscience: High Performance, Low Impact. Body: Love technology but hate e-waste? So do we! Noknoc is committed to a greener future by expertly refurbishing quality tech. Get reliable devices you can depend on, at prices you’ll love, all while making an eco-friendly choice.