Brand Tone

Helpful & Informative, Approachable & Friendly, Trustworthy & Transparent, Value-Oriented

Brand Values

• •Accessibility: Making technology affordable and available to a wider audience through refurbished and used options.
• •Value for Money: Offering functional technology at significantly lower prices than new.
• •Sustainability/Environmental Consciousness: Promoting the reuse of electronics, reducing e-waste.
• •Trust & Reliability: Ensuring product functionality despite cosmetic imperfections and offering a warranty.
• •Customer Empowerment: Educating customers about their choices and providing clear information about product conditions.

Best Practices

• •Prioritize Clarity and Simplicity: Avoid overly technical jargon. Explain terms like "refurbished," "open-box," and different quality grades in simple language that everyone can understand. The goal is to build trust through clear communication.
• •Emphasize Value and Benefits: Focus on what the customer gains – affordability, functionality, access to technology, and contributing to sustainability. Instead of just listing features, explain how those features benefit the user in practical terms.
• •Maintain a Helpful and Supportive Voice: Position the brand as a knowledgeable friend guiding customers to make smart purchases. Use encouraging language and be proactive in addressing potential concerns (e.g., about the condition of used items).
• •Be Transparent and Honest: Clearly state the condition of each product. Highlight the warranty and return policy to build confidence. This honesty is crucial for a brand dealing with used and refurbished goods.
• •Use a Consistent Lexicon Aligned with "Noknoc": Incorporate friendly, approachable language. Words like "discover," "unlock," "smart," "reliable," and "opportunity" can reinforce the brand's mission. Continue to leverage the "knock on your door" concept of accessible, friendly service.

Social Perception

The brand is perceived as a provider of affordable tech solutions, particularly for students or those on a budget. There's an educational component where Noknoc seems to be building awareness and trust around the concept of refurbished electronics in their market.

Copy Examples

• •Headline: Upgrade Your Tech, Not Your Spending. Discover Reliable Refurbished Laptops at Noknoc! Body: Get the performance you need without breaking the bank. Our expertly refurbished laptops come with a 30-day guarantee, so you can click with confidence. Shop smart, save big!
• •Headline: Don't Let a Tight Budget Hold Back Your Potential. Noknoc Makes Tech Affordable. Body: From student essentials to work-from-home powerhouses, find quality pre-owned and refurbished computers, tablets, and accessories. Give tech a second life and your wallet a break!
• •Headline: Smart Tech Choices for a Smarter Planet (and Pocket!). Body: Choosing refurbished with Noknoc means less e-waste and more savings. Our graded products are fully functional and ready for you. Quality tech that’s kind to the earth and your budget.
• •Headline: Your Questions About Refurbished, Answered! Noknoc is Here to Help. Body: Wondering about quality? Warranty? What "Grade B" really means? We believe in transparency. Explore our FAQs or chat with our team to find the perfect, affordable tech solution for you.
• •Headline: Knock, Knock! It's Your Next Affordable Gadget Calling. Body: Experience the Noknoc difference: great prices on reliable tech, delivered to your door. We’re Mexico's trusted source for refurbished computers and more.