Brand Tone

Empowering & Motivational, Authentic & Relatable, Community-Focused & Inclusive

Brand Values

• •Self-Expression & Individuality
• •Resilience & Empowerment
• •Community & Belonging
• •Authenticity & Customer-Centricity
• •Positivity

Best Practices

• •Encourage interaction, user-generated content, and sharing of stories (e.g., "Join the R22 Community," "Share your #ReleaseTwentyTwo moments").
• •Maintain Authenticity and Relatability.
• •Draw from the founder's story and the brand's Detroit roots when appropriate.
• •The "There's Never A Catch™" motto should subtly inform the honesty in the copy.
• •Actively promote community initiatives like Release Twenty-Tuesdays

Social Perception

Emerging Brand with a Clear Mission, Positive and Engaging (within its own community)

Copy Examples

• •EMBRACE YOUR EVERYDAY CONFIDENCE
• •Release negativity on your Day-2-Day™ journey.
• •There's Never A Catch™
• •Athleisure Outfits for Everyday Confidence
• •Join the R22 Community