Brand Tone

bold, unapologetically patriotic, humorous, and resilient

Brand Values

• •Patriotism & American Spirit
• •Support for Veterans and First Responders
• •Resilience & Strength
• •Quality & Freshness
• •Authenticity
• •Honor, Courage, Commitment

Best Practices

• •Embrace the Boldness: Don't shy away from strong, confident, and even slightly irreverent language where appropriate. Use humor that aligns with a "badass" but patriotic persona.
• •Weave in Patriotism Authentically: Ensure messages of American pride and support for veterans feel genuine and integrated into the brand's story, not just tacked on.
• •Tell the Story of Resilience: Incorporate elements of overcoming adversity and finding strength, mirroring the founder's journey and the brand's ethos.
• •Highlight the Mission: Consistently remind customers that their purchase supports veterans and first responders. This reinforces a key brand value and differentiator.
• •Focus on Quality and the "Badass" Experience: Connect the high quality of the coffee with the "badass" feeling it's meant to evoke – a powerful, energizing, and no-nonsense brew.

Social Perception

Customers and the public generally perceive Red White & Badass Brew as a brand that is strongly aligned with patriotic and pro-veteran values. They are seen as authentic and their mission-driven approach resonates with their target audience. The humor and bold stance are generally well-received, contributing to a loyal customer base that appreciates both the coffee and the brand's ethos.

Copy Examples

• •Tired of weak coffee and woke nonsense? Fuel your day the American way with Red White & Badass Brew. Coffee as bold as your freedom.
• •Every cup of RWBB isn't just damn good coffee, it's a salute to our heroes. We're veteran-owned, veteran-supporting, and damn proud of it. Drink with purpose.
• •Life throws punches. We brew the coffee that helps you punch back harder. Unleash your inner badass with our 'Mother Of All Brews' (M.O.A.B.).
• •Some mornings require a coffee that doesn't just wake you up, it reminds you what you stand for. Red White & Badass Brew: Honor in every roast, courage in every cup.
• •Forget bland. Forget boring. This is coffee for the unapologetically American. Grab a bag of our 'Whiskey Business' and taste the revolution.