Brand Tone

Simple, Product-focused, Value-driven

Brand Values

• •Affordability
• •Quality
• •Minimalism
• •Value
• •Simplicity

Best Practices

• •Maintain focus on product-specific details and quality within the affordable market segment.
• •Differentiate clearly from the jewelry store 'Meg & Zoe' in all communications.
• •Incorporate customer feedback (positive mentions of quality) into copywriting.
• •Use simple and clear language to convey value and affordability.
• •Ensure all descriptions and content align with a minimalist aesthetic, reflecting the brand's style.

Social Perception

Affordable quality, minimalist style, trustworthy value.

Copy Examples

• •Nova Cubic Necklace: Affordable elegance. Quality you can trust.
• •Our commitment: Quality apparel at prices you'll love.
• •Discover minimalist styles designed for everyday wear.
• •Simple designs, lasting quality. Explore our new collection.
• •Find your favorite essentials without breaking the bank.