Brand Tone

Passionate & Loving, Trustworthy & Reliable, Expert & Quality-Focused, Customer-Centric & Supportive, Approachable & Friendly

Brand Values

• •Passion for Cats: This is the core value, driving their product selection and a desire to bring happiness to cats.
• •Quality & Excellence: A commitment to offering high-standard, carefully selected products.
• •Customer Satisfaction: Ensuring a positive shopping experience through guarantees and support.
• •Trust & Security: Providing a safe and reliable platform for customers.
• •Dedication: Sharing their knowledge and devotion to cats with their clientele.

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Passionate, Trustworthy, Expert, Caring, Approachable) with examples of words to use and avoid. Share this with anyone creating content.
• •Always Prioritize the Cat's Well-being and Owner's Love: Frame product benefits around how they enhance the cat's life and deepen the owner-pet bond. This reinforces the core "passion for cats" value.
• •Maintain a Helpful and Supportive Stance: Whether in product descriptions, FAQs, or customer service interactions, ensure the language is helpful, reassuring, and demonstrates expertise without being condescending.
• •Be Consistent Across All Touchpoints: The tone used on the website should match email communications, any potential ad copy, and customer service responses.
• •Use Storytelling (especially the family passion): Incorporate the brand's origin story and the family's love for cats where appropriate to build an emotional connection and differentiate from more generic retailers.

Social Perception

A specialized and reliable source for a wide variety of quality cat products. A brand run by genuine cat lovers who understand their needs and desires. A trustworthy e-commerce business due to its clear policies on shipping, returns, and secure payments. Focused on the French market, providing localized customer service.

Copy Examples

• •Homepage Banner: "Welcome to Au Comptoir des Chats, where our family's love for felines inspires every product we choose. Discover paradise for your cherished companion!" (Tone: Passionate, Welcoming)
• •Product Description (e.g., for a premium cat bed): "Because your cat deserves the best, our team of passionate cat lovers has selected this ultra-comfortable bed. Crafted for sweet dreams and endless purrs. Quality you can trust, for the well-being they merit." (Tone: Quality-Focused, Caring, Trustworthy)
• •Email Subject Line for a Promotion: "A Special Treat for Your Feline Friend! Curated with Love by Au Comptoir des Chats." (Tone: Loving, Engaging)
• •"About Us" Snippet: "More than just a store, Au Comptoir des Chats is a family affair, driven by an immeasurable love for these mysterious and fascinating creatures. We're committed to bringing you only the best, because we believe every cat is unique and deserves unparalleled care." (Tone: Passionate, Dedicated, Trustworthy)
• •Social Media Post (if they had one, adapted for an ad): "Spoil your purrfect companion! From engaging toys to nutritious treats, find everything your cat dreams of at Au Comptoir des Chats. Selected with passion, delivered with care. Shop now for a happy cat!" (Tone: Enthusiastic, Caring, Action-Oriented)