Tono de Marca

Calming and Serene, Ethical and Responsible, Elegant and Stylish, Helpful and Informative

Valores de Marca

• •Well-being
• •Quality
• •Ethical Practices
• •Customer Satisfaction
• •Atmosphere Enhancement

Mejores Prácticas

• •Highlight Ethical & Natural Aspects: Consistently mention cruelty-free practices, environmentally friendly approaches, and the natural quality of the ingredients where appropriate and true.
• •Focus on Well-being Benefits: Connect the products to the positive impact they have on mood, stress reduction, concentration, and creating a pleasant home environment.
• •Ensure Clarity and Helpfulness: Provide clear information about the products, their use, and their benefits, reinforcing the brand's commitment to customer satisfaction and ease of use.
• •Use descriptive language that evokes the senses and emotions, helping customers visualize the experience of using Mipure products in their homes.
• •Incorporate customer testimonials and reviews to build trust and credibility.

Percepción Social

The brand wants to be perceived as ethical, high-quality, focused on well-being, and creating a pleasant home environment

Ejemplos de Copy

• •Transform your home into a Wohlfühloase with our exquisite diffusers and natural essential oils.
• •Experience the power of aromatherapy and enhance your well-being with Mipure's ethically sourced fragrances.
• •Create a relaxing and inviting atmosphere with our stylish diffusers, designed to complement your home décor.
• •Discover the benefits of peppermint and rosemary for mental clarity and productivity with our carefully crafted blends.
• •At Mipure, we are committed to providing high-quality, cruelty-free products that enhance your life and respect the environment.