Brand Tone

Supportive, Caring, Problem/Solution Oriented, Direct, Trust-Inspiring

Brand Values

• •Health and Well-being
• •Relief and Comfort
• •Prevention
• •Accessibility
• •Positive Customer Experiences

Best Practices

• •Use clear and direct language to describe product benefits.
• •Emphasize solutions to common discomforts like leg fatigue and swelling.
• •Incorporate supportive and caring messaging to build trust.
• •Highlight the importance of preventative care and early treatment.
• •Showcase positive customer testimonials to reinforce product effectiveness.

Social Perception

A brand that is seen as supportive, health-focused, and providing practical solutions for improving well-being and comfort. Aims to be trusted and accessible to an international audience.

Copy Examples

• •"Explore our supportive solutions and take a proactive step towards better well-being today."
• •"Manga de Compresión TOTALFLEX Para Piernas" (Direct and informative product naming)
• •Customer testimonial: "The ZIPER FLEX compression socks are easy to use and effectively relieve leg fatigue and swelling."
• •"Es Esencial Recordar que Cuidar de Nuestra Salud es una Prioridad..." (Emphasis on health and preventative care)
• •"Medias de Compresión FLEXICONFOR" Customer Reviews praise product effectiveness.