Brand Tone

Friendly, accessible, and trustworthy. It aims to convey a sense of global reach with a local, Brazilian understanding.

Brand Values

• •Accessibility
• •Humanized Service
• •Global Reach
• •Trustworthiness
• •Quality

Best Practices

• •Maintain a consistent brand voice across all platforms, reflecting both a global perspective and a local, Brazilian touch.
• •Emphasize the accessibility of international products to the Brazilian market.
• •Highlight the humanized customer service and the benefits of local product availability for faster delivery.
• •Clarify the brand's connection (or lack thereof) to other entities using the "Vitmat" name.
• •Ensure all contact information is up-to-date and relevant to the target audience, especially considering the Brazilian focus.

Social Perception

The brand aims to be perceived as a reliable and customer-centric e-commerce platform that bridges the gap between international products and the Brazilian market. It seeks to create an image of accessibility, trustworthiness, and personalized service.

Copy Examples

• •"Bringing the World to You: OFERTASVITMAT makes global products accessible to Brazilians with a personal touch."
• •"Your Gateway to International Treasures: Explore curated products from around the world, now within your reach."
• •"Humanized Service, Global Products: Experience shopping with a friendly team dedicated to bringing the best to Brazil."
• •"Speed and Quality: Some of our products are already in Brazil for a faster and more reliable delivery experience."
• •"Discover the World, Delivered to Your Door: OFERTASVITMAT connects you to international products with ease and care."