Brand Tone

Friendly and Approachable, Community-Oriented, Craft-Focused and Detail-Oriented, Service-Oriented

Brand Values

• •Personalization and Customization
• •Quality Craftsmanship
• •Local Pride/Connection (Oklahoma)
• •Customer Satisfaction
• •Accessibility/Convenience

Best Practices

• •Develop a Simple Brand Voice Guide: Briefly document key tone characteristics (e.g., "Friendly, not slangy," "Helpful, not condescending," "Enthusiastic about Oklahoma and customization"). Share this with anyone creating content.
• •Use "You" and "We" Inclusively: Address the customer directly ("your custom design") and use "we" to create a sense of a personal team behind the brand ("we're excited to make...").
• •Incorporate Storytelling (Even Small Scale): Briefly mention the care that goes into making items, the joy of a personalized gift, or the connection to Oklahoma. For example, "Each piece is carefully etched right here in Oklahoma, ensuring a unique touch."
• •Be Consistent Across Platforms: While the style might vary slightly (e.g., more emojis on social media), the core friendly, craft-focused, and community-oriented tone should be recognizable whether a customer is on the website, Facebook, or reading an email.
• •Read Aloud and Review: Before publishing, read copy aloud. Does it sound like a real, friendly person connected to the brand? Is it clear and easy to understand? Get a second opinion if possible to ensure it aligns with the intended tone.

Social Perception

Positive but Limited Scope, Local Gem, Seen as a provider of unique, personalized gifts

Copy Examples

• •Facebook Post (New Product): "☀️ Brighten up your day or someone else's with our new line of custom-etched tumblers! 🎨 Got a design in mind or love our Oklahoma-proud collection? Let us etch your story. ✨ Shop now [link] or message us for custom orders! #Etchlahoma #CustomGifts #OklahomaMade #ShopLocalOK"
• •Website Product Description (Oklahoma-themed Cutting Board): "Bring a piece of the Heartland into your kitchen with our beautifully etched Oklahoma cutting board. Perfect for an Okie far from home or to add a touch of local pride to your countertop. 🧀🍇 Crafted with care and ready for your personal touch – add a name or special date! It’s more than a cutting board; it’s a memory etched in wood."
• •Instagram Post (if they expand): "Creating something special, just for you. ✨ From personalized wedding favors to unique birthday gifts, we love bringing your ideas to life with precision etching. What can we etch for you today? DM us your ideas! #CustomEtching #PersonalizedGifts #EtchlahomaCreations #MadeWithLove"
• •Email Newsletter Snippet (Holiday Promotion): "🎁 Looking for that one-of-a-kind gift? Etchlahoma has you covered! This holiday season, give a gift that speaks from the heart. Our custom-etched drinkware, decor, and more are perfect for showing you care. Plus, easy local pick-up available for our Oklahoma friends! Explore our festive collection: [link]"
• •Facebook Ad Copy (Targeting Local Users): "Hey Oklahoma! 👋 Get your unique, locally-themed, and personalized gifts right here at Etchlahoma! From custom tumblers to beautifully etched cutting boards celebrating our great state. Perfect for any occasion. Support local and get something truly special! Visit etchlahoma.com. #ShopOklahoma #EtchlahomaLocal #PersonalizedInOK"