Brand Tone

Sensual, Comfort-focused, Inclusive, Luxurious

Brand Values

• •Confidence
• •Quality & Craftsmanship
• •Inclusivity
• •Comfort
• •Ethical Practices/Sustainability

Best Practices

• •Focus on 'Feelings' and Benefits, Not Just Features: Lingerie is personal.
• •Utilize high-quality imagery and engage with followers.
• •Gather Customer Feedback: Encourage reviews and listen to customer input to understand their perception and identify areas for improvement.
• •Emphasize the shopping experience and customer service.
• •Prioritize trust and discretion in communications.

Social Perception

Positive perception stems from high-quality products, accurate sizing, good customer service, and a brand image that resonates with the target audience (e.g., making them feel beautiful, confident, comfortable). Body positivity and realistic portrayals are valued.

Copy Examples

• •Feel beautiful from the inside out.
• •Experience the luxury of everyday comfort.
• •Designed for every body, made for every you.
• •Indulge in exquisite craftsmanship and timeless elegance.
• •Unleash your confidence with lingerie that empowers.