Brand Tone

Trustworthy, Reliable, Value-Oriented, Comfort-Focused, Caring, Locally Proud, Direct and Assuring.

Brand Values

• •Customer Satisfaction
• •Quality
• •Comfort and Well-being
• •Accessibility and Value
• •Trust

Best Practices

• •Prioritize "Comfort" and "Trust" in Messaging: Consistently use keywords and phrases that reinforce these core aspects of the brand (e.g., "all-day comfort," "supportive," "medicated," "trusted quality," "reliable service").
• •Showcase Customer Testimonials: Continue to leverage positive customer reviews in marketing materials and on social media to build trust and social proof.
• •Maintain a Helpful and Approachable Voice: Ensure customer service interactions and responses to comments/questions align with the caring and supportive brand image.
• •Be Transparent: Clearly communicate policies like shipping (free delivery) and exchanges (7-day assured) to reinforce trustworthiness.
• •Localize and Connect: Continue to emphasize the brand's connection to Pakistan, as this resonates with the local target market.

Social Perception

The perception among its customer base appears positive, focusing on comfort, value for money, and good service. The brand is perceived as a Pakistani e-commerce business specializing in affordable and comfortable men's footwear. The emphasis on "medicated" footwear suggests it may be perceived as a brand that caters to foot health and everyday comfort.

Copy Examples

• •Facebook/Instagram Ad: "Tired feet? Step into all-day comfort with EnglishShoes! 🇵🇰 Our medicated and stylish footwear is trusted by over 200,000 happy customers across Pakistan. Shop now for FREE delivery! #EnglishShoesPakistan #ComfortFirst #MensFootwear"
• •Product Description Snippet (for a medicated loafer): "Experience the difference with our Medicated Loafers. Designed for ultimate support and cushioning, these shoes are your answer to comfortable, pain-free days. Quality you can feel, at a price you'll love."
• •Email Subject Line: "Your Feet Will Thank You: Discover Comfort with EnglishShoes!"
• •Website Banner: "Pakistan's Choice for Comfortable Men's Shoes. Quality, Style, and Free Delivery. Shop EnglishShoes today!"
• •Retargeting Ad Copy: "Still thinking about that perfect pair? At EnglishShoes, enjoy 7-day exchange, trusted quality, and the comfort your feet deserve. Complete your order and feel the difference! #TrustedByPakistan"