Brand Tone

Welcoming, Empowering, Reassuring, Accessible, Positive

Brand Values

• •Customer Satisfaction
• •Quality
• •Innovation & Trends
• •Accessibility & Convenience
• •Security
• •Connection & Care

Best Practices

• •Always Prioritize "Você" (You): Address the customer directly and focus on her needs, feelings, and benefits. Make her the hero of her story with your products as her allies.
• •Emphasize Empowerment and Confidence: Use positive, uplifting language that highlights how the products can make the customer feel good about herself (e.g., "sinta-se poderosa," "realce sua beleza," "conquiste seu dia com confiança").
• •Maintain a Warm and Approachable Voice: Even when discussing product features, keep the language friendly and relatable. Avoid overly technical jargon unless clearly explained. The use of "♥️" on the "About Us" page is a good example of this warmth.
• •Reiterate Trust and Quality: Subtly weave in reminders of quality, care in selection, and security in transactions to build and maintain customer confidence. Phrases like "selecionados com carinho" (selected with care) or "compra segura e tranquila" (safe and peaceful purchase) can be effective.
• •Be Consistent Across All Touchpoints: Ensure this welcoming, empowering, and reassuring tone is used consistently on the website, in product descriptions, any future email marketing, customer service interactions (like WhatsApp support), and if social media is developed. Create a simple brand voice guide for anyone writing content.

Social Perception

For current customers: If the brand delivers on its promises of quality, good service, and secure shopping, the perception is likely positive, focusing on comfort, confidence, and value. For potential customers: Perception will be primarily shaped by the website's presentation. The professional design, clear product information, and stated values aim to create a positive initial impression.

Copy Examples

• •Sinta-se Incrível, Todos os Dias. Descubra o conforto e a sensualidade que você merece com Sensualia Oficial. ✨
• •Conforto que abraça, suporte que eleva. Nosso Sutiã SensGel® foi desenhado pensando em você: para que se sinta confiante e linda, sem abrir mão do bem-estar. Leve o seu e transforme sua rotina!
• •Na Sensualia Oficial, acreditamos que toda mulher merece se sentir poderosa e confortável em sua própria pele. Por isso, trazemos moda íntima inovadora, com qualidade e carinho, direto para você. Bem-vinda ao nosso mundo! ♥️
• •Um toque de Sensualia para iluminar seu dia! Preços especiais esperando por você.
• •Descubra Sua Nova Peça Favorita or Experimente o Conforto Sensualia