Brand Tone

Friendly and Approachable, Empathetic, Authenticity & Transparency

Brand Values

• •Lightweight comfort
• •Effective skincare
• •Natural ingredients
• •Authenticity
• •Transparency

Best Practices

• •Document the key characteristics of your brand's voice (e.g., friendly, informative, positive, light) with examples of do's and don'ts.
• •When addressing concerns, do so empathetically.
• •Use customer testimonials and user-generated content to build trust and show real-life experiences with the brand.
• •Maintain a consistent tone across all platforms, from your website to social media.
• •Regularly review and update your tone of voice guide to ensure it remains relevant and aligned with your brand's evolution.

Social Perception

Customers perceive the brand positively, appreciating the product quality, lightness, and effectiveness.

Copy Examples

• •Experience the lightweight comfort of our dermocosmetics.
• •Effective yet gentle skincare for your daily routine.
• •Discover the natural ingredients that make our products unique.
• •Join our community and share your skincare journey.
• •Your skin will thank you for choosing our light formulas