Brand Tone

Promotional and Deal-Oriented, Accessible and Practical.

Brand Values

• •Practicality/Convenience
• •Accessibility/Affordability
• •Customer Satisfaction
• •Nationwide Reach

Best Practices

• •Prioritize addressing and resolving negative feedback on platforms like Reclame Aqui to improve overall customer satisfaction.
• •Maintain a consistent promotional tone across all marketing channels, highlighting deals and discounts clearly.
• •Emphasize the practicality and convenience of ElectShop products in all communications.
• •Clearly communicate the benefits of the 30-day guarantee to build customer confidence.
• •Actively manage the brand's online presence to differentiate ElectShop from other entities with similar names.

Social Perception

Mixed to Negative (External Platform - Reclame Aqui) but Positive (Self-Presented on Website). Aims to be seen as a reliable and customer-centric brand.

Copy Examples

• •Aproveite a Oferta Relâmpago e economize X%!
• •Frete GRÁTIS para todo o Brasil!
• •Transforme sua casa com nossos organizadores práticos e modernos.
• •Produtos duráveis e acessíveis para o seu dia a dia.
• •Garantia de 30 dias para trocas e devoluções.