Brand Tone

Informal, enthusiastic, and focused on discovery and experience.

Brand Values

• •Quality-Conscious
• •Informative & Reassuring
• •Well-being & Relaxation
• •Natural Solutions
• •Transparency (Potentially)

Best Practices

• •Balance Playfulness with Information: Ensure product information, benefits, and disclaimers are clear and accurate.
• •Be Transparent and Adaptable in Messaging: Maintain open and honest communication, especially regarding legal challenges.
• •Highlight Quality and Origin: Emphasize 'premium,' 'high-quality,' and 'Made in Italy' to build trust.
• •Promote Well-being and Relaxation: Focus on the benefits of CBD for physical and mental wellness.
• •Use relevant hashtags: Maintain community engagement using hashtags like #SpaceJointCommunity and #FutureOfCBD.

Social Perception

Generally positive sentiment around CBD products, with a mix of enthusiastic consumers and those who are more skeptical or cautious. The brand's proactive communication is a positive step in managing this.

Copy Examples

• •Discover a parallel universe of relaxation and well-being.
• •PREMIUM CBD PRODUCTS - Made in Italy with fast shipping.
• •Experience the natural power of CBD for relaxation.
• •Read our blog: CBD and the New Salvini Road Code.
• •Unlocking the Science of Fungi: A New Frontier in Wellness.