Brand Tone

Snarky and humorous, with a pirate theme.

Brand Values

• •Humor
• •Sarcasm
• •Pirate theme
• •Wit
• •Engagement

Best Practices

• •Incorporate subtle sarcasm and wit without being offensive.
• •Maintain a balance between humor and product information.
• •Use pirate-themed language and imagery to enhance the snarky tone.
• •Ensure the snark aligns with current events or pop culture references.
• •Monitor customer feedback to adjust the level of snark for optimal engagement.

Social Perception

Perceived as humorous, witty, and engaging; appeals to those who enjoy sarcasm and pirate-themed humor.

Copy Examples

• •Why did the pirate go on vacation? He needed some arrrr and R&R!
• •Our prices are so low, it's almost like we plundered them. Almost.
• •Warning: May cause excessive laughter. Side effects may include craving for treasure and a sudden urge to say 'Arrr'.
• •We're not saying our products are cursed, but they're definitely worth fighting for.
• •Forget searching for gold, our deals are the real treasure.