Brand Tone

Trustworthy, Reliable, Positive, Community-focused, Helpful

Brand Values

• •Quality
• •Customer Satisfaction
• •Innovation (Potentially)
• •Community
• •Reliability

Best Practices

• •Use terminology familiar to carp anglers (e.g., "PB," "rigs," "boilies," "bank talk").
• •Use evocative language that resonates with the experience of angling (e.g., "the thrill of the bite," "the peace of the water's edge").
• •Offer genuine advice and tips where appropriate, positioning the brand as a helpful resource, much like how Korda aims to educate and enthuse.
• •Visually appealing, relevant pins, often with a vertical 2:3 ratio for Pinterest.
• •Ensure content includes actual fishing content over excessive talking for YouTube.

Social Perception

A brand known for quality gear, excellent customer service, and being an active, supportive member of the carp fishing community. Seen as reliable, helpful, and passionate about carp angling.

Copy Examples

• •"Premium Fishing Tackle & Gear for the dedicated carp angler."
• •"Experience the thrill of the bite with our high SHOCK RESISTANCE leader line."
• •"Good customer relations, fast delivery, and a positive shopping experience guaranteed."
• •"Join the Carpion community and share your PB!"
• •"Need advice on rigs? Our experts are here to help you land that monster carp."