Brand Tone

Authentic, Passionate, Friendly, Approachable, Caring, Nurturing, Enthusiastic, Positive

Brand Values

• •Natural & High-Quality Ingredients
• •Handmade Craftsmanship
• •Sustainability & Eco-Friendliness
• •Customer Care & Community
• •Transparency

Best Practices

• •Create a Brand Voice Guide: Document your brand's tone (e.g., authentic, caring, enthusiastic), key messaging points, preferred vocabulary (and words to avoid), and provide examples. Share this with anyone creating content.
• •Always Prioritize Natural & Handmade: Let the core values of natural ingredients and handmade quality shine through in your language. Use descriptive words that evoke these elements (e.g., "nourishing botanicals," "artisan crafted," "pure," "gentle").
• •Be Genuinely Enthusiastic and Passionate: Let your love for your products and your craft come across naturally. Use positive language and express genuine excitement, but avoid hyperbole that could seem inauthentic.
• •Foster Community and Connection: Address your audience directly (using "you" and "your"). Encourage interaction, respond to comments thoughtfully, and share user-generated content when appropriate. Make them feel part of the "Mydlo family."
• •Maintain Consistency Across Platforms: While the style might adapt slightly for different platforms (e.g., TikTok vs. website), the core tone, values, and key messages should remain consistent to build a strong, recognizable brand identity. Regularly review content across all channels to ensure alignment.

Social Perception

Positive, Supportive Community, Valued for Natural/Handmade Qualities, Innovative & Unique

Copy Examples

• •✨ Lovingly handcrafted just for you! ✨ Say hello to our new [Product Name] soap, bursting with [Key Ingredient 1] & [Key Ingredient 2] to soothe your skin and delight your senses. We poured our hearts into this one – can’t wait for you to try it! 🌿 #MydloManufaktur #HandmadeSoap #NaturalSkincare #SelfCareLove
• •A little peek into the Mydlo magic! 🧼 Watching these natural oils and butters come together is our favorite part. Pure, simple, and made with so much love. What do you want to see us make next? 👇 #MydloDE #SoapMaking #Manufaktur #SupportSmallBiz #HandmadeWithLove
• •Indulge your skin with our [Product Name]. Each bar is a little piece of nature, handcrafted with care in our manufactory. We use only the finest [mention type of ingredients, e.g., plant-based oils and botanicals] because your skin deserves the best. Gentle, effective, and kind to the planet. 🌍💚
• •From our Mydlo family to yours – a huge THANK YOU! 🙏 Your wonderful messages and support inspire us every single day to keep creating products that make you feel good, naturally. We’re so grateful to have you on this journey with us! P.S. Keep an eye out for a special subscriber treat next week! 😉
• •Tired of harsh chemicals? 🤔 Embrace the gentle power of nature with Mydlo Manufaktur! Our handmade soaps and skincare are crafted with love and eco-friendly ingredients, right here in Germany. ✨ Treat your skin (and the planet!) kindly. Shop our collection now! [Link] #NaturalBeauty #EcoFriendly #GermanMade #ArtisanSoap