Brand Tone

Authentic, Passionate, Community-Oriented, Supportive, Natural, Wholesome, Artisanal, Creative, Warm, and Inviting

Brand Values

• •Empowerment
• •Community
• •Quality & Craftsmanship
• •Tradition & Heritage
• •Sustainability & Natural Living
• •Giving Back

Best Practices

• •Always Weave in the "Why": Don't just describe the product; connect it back to your core mission of empowering women and supporting the community. This adds depth and authenticity to every message. For example, instead of "Buy our new lavender soap," try "Our new calming lavender soap, handcrafted by the incredible women we support, bringing tranquility to you and purpose to them."
• •Spotlight Your Ingredients & Sourcing: Emphasize "local," "organic," "natural," "wild-foraged," and "sustainable." Tell the story behind key New Mexico ingredients to reinforce your connection to the region and commitment to quality.
• •Use Warm, Approachable Language: Reflect the mother-daughter, woman-owned, community-focused nature of the brand. Use words like "handcrafted with love," "our community," "we believe," "journey," and "passion."
• •Highlight Artisanal Qualities: Use descriptive language that evokes the handmade, creative, and unique aspects of your products – "artisanal flair," "whimsical," "breathtaking beauty," "enchanting fusion."
• •Show, Don't Just Tell, Your Values: Incorporate stories or testimonials (with permission) that illustrate how the brand lives its values (e.g., a brief anecdote about a woman employed, a partnership with a local supplier). This makes the mission more tangible and relatable.

Social Perception

High-Quality, Effective, Ethical, Purpose-Driven, Authentically Local, Artistic, Giftable, and Trustworthy

Copy Examples

• •Handcrafted in the Heart of New Mexico, For a Naturally Radiant You. Discover Enchanting Soap Collections – where every bar tells a story of local tradition, pure ingredients, and empowered women. Made with love, from our hands to yours. #NMTrue #HandmadeSoap #SupportWomen
• •More Than Just Soap: It's a Commitment to Our Community. We believe in the power of a fresh start. That's why each Enchanting Soap is crafted with the finest local, organic ingredients and provides meaningful opportunities for women on their journey to recovery. Feel good, inside and out.
• •Wild-Foraged Goodness. Artisan Soaps. Enchanting Results. From prickly pear to local botanicals, we sustainably source the magic of New Mexico for your skin. Experience the difference of truly natural, handcrafted soap that heals, invigorates, and inspires.
• •The Perfect Gift? A Touch of Enchantment, Locally Made. Looking for something special? Our beautifully crafted soap collections, like the popular Hot Air Balloon soaps, are a delightful treat for any occasion. Support local artisans and give the gift of wholesome luxury.
• •Join the Enchanting Soap Family: Quality You Can Feel, Values You Can Trust. As a mother-daughter duo, we pour our passion into every product, ensuring they're good for your skin and our planet. Voted Best of Albuquerque for 5 years running – come see why!