Brand Tone

Playful, humorous, and community-focused, with an emphasis on product quality and durability.

Brand Values

• •Quality
• •Durability
• •Playfulness
• •Community
• •Positive Customer Experience

Best Practices

• •Use playful and humorous language, incorporating dog-related puns and expressions.
• •Highlight the quality and durability of the products in all communications.
• •Emphasize the positive experiences of other customers and their dogs.
• •Cultivate a sense of community by using terms like 'Woofers family'.
• •Maintain a consistent tone across all platforms, from TikTok to product descriptions.

Social Perception

Customers perceive the brand as providing high-quality, durable, and well-designed products that dogs love. They also feel a sense of community.

Copy Examples

• •"Pawsitively the best harness your pup will ever own!"
• •"Our harnesses are so durable, they can withstand even the zoomiest zoomies!"
• •"Join the Woofers family and give your dog the quality they deserve!"
• •"Don't just take our word for it, see what other happy pups are saying!"
• •"Get ready for tail-wagging adventures with our top-notch gear!"