Brand Tone

Elegant & Sophisticated, Calm & Serene, Natural & Pure, Caring & Nurturing

Brand Values

• •Quality Craftsmanship
• •Natural Ingredients & Aromatherapy
• •Well-being & Tranquility
• •Elegance & Aesthetic Appeal
• •Sustainability

Best Practices

• •Develop a Brand Voice Guide: Document key vocabulary (e.g., "serene," "tranquil," "natural," "handcrafted," "pure") and phrases that align with the brand's elegant, calm, and natural identity. Also, list words or tones to avoid (e.g., overly casual slang, aggressive sales language, overly technical jargon).
• •Prioritize Sensory Language: Use descriptive words that appeal to the senses, particularly smell, but also sight (elegance, clean design) and touch (smooth, handcrafted feel), to immerse the customer in the experience of the fragrances.
• •Emphasize Benefits, Not Just Features: Instead of only stating "contains essential oils," explain the benefit: "Experience the calming embrace of pure lavender essential oil, promoting relaxation and peaceful moments."
• •Maintain Visual-Textual Cohesion: Ensure that the copy on all platforms complements the elegant and minimalist visual style. The language should feel as clean and refined as the product images.
• •Engage with Authenticity: When interacting with customers online (comments, messages), maintain the calm, caring, and sophisticated tone. Address queries with grace and helpfulness, reinforcing the brand's values.

Social Perception

Emerging Brand, Positive (Implied by Self-Presentation), Niche Appeal, Limited Customer Feedback Visible

Copy Examples

• •Instagram Post: "Invite serenity into your sanctuary. Our handcrafted reed diffusers, blended with the purest essential oils, gently unfold layers of natural aroma. Discover the art of tranquil living with April Su. #AprilSu #HomeFragrance #NaturalScents #Tranquility"
• •Facebook Ad: "Tired of synthetic fragrances? Elevate your home with April Su's collection of natural scented candles and reed diffusers. Crafted with care, designed for your well-being. Shop now and transform your space into a haven of peace. [Link to website]"
• •Product Description (for a Lavender & Vanilla candle): "Unwind and embrace calm with our Lavender & Vanilla Scented Candle. Pure lavender essential oil, known for its soothing properties, melds seamlessly with the warm, comforting notes of natural vanilla. Hand-poured and crafted for a clean, enduring burn. Let tranquility fill your home."
• •Email Subject Line: "Create Your Oasis: Discover April Su's Natural Home Fragrances"
• •Website Banner: "April Su: Infusing Your World with Natural Elegance and Serene Scents."