Brand Tone

Heartfelt & Sentimental, Friendly & Approachable, and Inclusive

Brand Values

• •Personalization: Believing it's the most powerful way to express love and individuality.
• •Love & Connection: Centered around gifts for loved ones, family, and pets.
• •Quality: Striving to provide high-quality products.
• •Customer-Centricity: Valuing customer satisfaction and good service.
• •Expression: Enabling customers to share their personal characteristics.

Best Practices

• •Always Prioritize "You" and "Your": Focus the language on the customer, their needs, and their desire to express love or create something unique.
• •Use Warm and Emotive Language: Incorporate words that evoke feelings of love, joy, connection, and sentimentality (e.g., "cherish," "celebrate," "heartfelt," "unique treasure").
• •Keep it Simple and Clear: While being emotive, ensure the copy is easy to understand, especially when explaining the personalization process. Avoid jargon.
• •Maintain a Helpful and Supportive Voice: Especially in FAQs, customer service interactions, and instructional copy. Reassure customers that creating their personalized item will be an enjoyable process.
• •Show, Don't Just Tell, the Value of Personalization: Instead of just saying "our gifts are personal," describe the *impact* of a personalized gift – "watch their face light up," "a gift they'll treasure for years to come."

Social Perception

The perception would largely be shaped by direct interactions with the store's website and customer service. The positive language in the site's own testimonials suggests an aim for a positive customer experience.

Copy Examples

• •Headline for Pet T-shirt: "Wear Your Heart on Your Tee, and Your Best Friend Too! Create a Custom Pet T-shirt Today."
• •Product Description for Couple Pillow: "Cuddle up to a memory. Personalize this pillow with your special date or names and keep your love story close, always."
• •Holiday Promotion: "Give the Gift of 'Them'. This holiday, make it uniquely personal with a custom-made treasure from Jorbie. Because everyone deserves a gift as special as they are."
• •About Us Snippet for Social Media: "At Jorbie, we're more than just a gift store; we're memory-makers! We believe the best gifts come straight from the heart, personalized by you. Let's create something wonderful together. #JorbieGifts #PersonalizedWithLove"
• •Email Subject Line for Cart Abandonment: "Still Thinking About That Perfect Personalized Gift? Let's Make It Happen!"