Brand Tone

Modern, tech-savvy, and aspirational, with a focus on user benefits and an enhanced lifestyle through technology.

Brand Values

• •Innovation
• •Quality
• •Simplicity
• •Accessibility
• •Reliability
• •Style
• •Empowerment

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's personality, tone words (e.g., innovative, sleek, empowering, intuitive, vibrant), "words to use," and "words to avoid." Share this with anyone creating content.
• •Focus on "You" and Benefits: Frame copy around the customer and how the products enhance their life, rather than just listing features. Use "you" and "your" frequently.
• •Stay Current with Tech Language (but avoid jargon): Use contemporary language that resonates with a tech-savvy audience, but ensure it's still accessible and not overly technical or filled with unexplained jargon.
• •Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual branding (sleek, modern imagery). The words should feel like they belong with the pictures.
• •Consistent Call to Actions (CTAs): Use CTAs that reflect the brand's energetic and forward-thinking nature (e.g., "Explore Now," "Shop the Future," "Elevate Your Tech," "Discover the Difference").

Social Perception

Contemporary tech accessory provider.

Copy Examples

• •Sciigo: Smart Tech. Seamless Life. Elevate Your Everyday.
• •Untangle your world with Sciigo™ Buds Pro. Crystal-clear audio, effortless connection, and a design that moves with you. Ready to listen differently? #Sciigo #Earbuds #WirelessAudio #TechLifestyle
• •More than just time. The Sciigo™ Watch X is your intuitive partner for a connected and healthier life. Track your goals, manage your day, and express your style—all from your wrist. Experience the future of wearable tech.
• •Unlock Next-Level: Discover the Latest from Sciigo.
• •Don't just keep up. Stay ahead. Sciigo's smart accessories are designed for those who demand more from their tech. Shop now and redefine your daily routine.