Brand Tone

Caring & Empathetic, Trustworthy & Authentic, Positive & Uplifting, Accessible & Simple

Brand Values

• •Health & Wellness
• •Simplicity
• •Quality & Efficacy
• •Transparency & Honesty
• •Customer-Centricity
• •Australian Made
• •Giving & Sharing Knowledge

Best Practices

• •Reinforce Trust through Facts: Consistently mention Australian-made, science-backed formulations, and quality ingredients.
• •Maintain a Positive and Encouraging Voice: Use uplifting language that focuses on the positive outcomes of using the products – "healthier, happier you," "live brighter," "renewed energy."
• •Incorporate Customer Language and Testimonials: Regularly use words and phrases that real customers use in their reviews.
• •Emphasize Simplicity and Accessibility: Reiterate that wellness should be uncomplicated and your products offer simple solutions.
• •Share Science-Backed Information: Continue providing honest, open, science-backed information to help customers on their wellness journey.

Social Perception

Positive: Customers express satisfaction with results, particularly regarding sleep, muscle pain relief, and product taste. Trusted Source for Magnesium: The brand positions itself as a knowledgeable provider of magnesium-based solutions. Effective Products: Reviews suggest that users are experiencing the claimed benefits of the products.

Copy Examples

• •Because taking care of yourself should feel good.
• •Developed with lab expertise right here in Australia, our products are crafted with quality, evidence-based ingredients.
• •Magnesium Factor’s range, like our popular Magnesium Sleep & Calm blend, is here to help you rest deeply and greet the day with renewed energy.
• •We're dedicated to providing you with honest, science-backed information and the purest magnesium solutions.
• •Our Magnesium Ultra Blend is deliciously easy to take and helps maintain those vital magnesium levels for overall well-being.