Brand Tone

Trendy, accessible, and sales-driven.

Brand Values

• •Fashion & Style
• •Value & Accessibility
• •Customer Appeal
• •Trendiness
• •Broad Appeal

Best Practices

• •Maintain a consistent emphasis on value and discounts in promotional content.
• •Showcase trendy and stylish products, highlighting limited-edition items to create urgency.
• •Use direct calls to action (e.g., 'Shop now,' 'Don't miss out') to encourage immediate purchases.
• •Incorporate customer testimonials or satisfaction claims to build trust and credibility.
• •Balance the fashion focus with mentions of the broader range of 'everyday essentials' to appeal to a wider audience.

Social Perception

A trendy and accessible fashion brand that offers value and style to its customers. The brand aims to be perceived as trustworthy and customer-focused.

Copy Examples

• •Lumiere Couture long sleeve shirt is a must-have! Shop now and straal in stijl!
• •NEUF winter collection: Stay warm and stylish this season! Limited stock available.
• •Discover timeless elegance with our retro vintage sunglasses! Meer dan 50% korting!!
• •NEUF slippers: The trendiest footwear of the season! Get yours before they're gone.
• •Don't miss out on our big sale! Ending soon. Upgrade your wardrobe for less!