Brand Tone

enthusiastic, playful, and friendly

Brand Values

• •Quality & Craftsmanship
• •Unique Experience
• •Customer Delight & Engagement
• •Exclusivity & Anticipation
• •Inclusivity (Vegan)

Best Practices

• •Embrace Enthusiasm: Use vibrant language, exclamation points (judiciously), and a generally upbeat tone to convey excitement about the products.
• •Keep it Playful and Friendly: Incorporate emojis where appropriate, use informal and approachable language, and don't be afraid to inject a bit of humor or whimsy.
• •Focus on the "Experience": Highlight the unique textures, flavors, and visual appeal of the candy. Use descriptive words that engage the senses (e.g., "crunchy," "sparkly," "bursting with flavor," "sensory delight").
• •Create Anticipation: Build excitement for new product drops and restocks. Use phrases that encourage quick action due to limited availability.
• •Engage Your Audience: Ask questions, encourage comments, and make your customers feel like part of a fun, sparkly community. Use user-generated content and testimonials to reinforce brand perception.

Social Perception

Positive: Customers generally perceive the brand very positively. They love the taste, texture, and appearance of the crystal candies. Many express loyalty and excitement for new products. High Demand: The frequent "sold out" status of products indicates a high level of demand and a perception of desirability. Fun & Unique Treat: The candy is seen as a fun, unique, and visually appealing treat. Community: There's a sense of community among followers, particularly on TikTok, who share their experiences and enthusiasm.

Copy Examples

• •✨ Get Ready to Sparkle! ✨ Our NEW monthly crystal candy collection just dropped, and it’s bursting with flavors that’ll make your taste buds dance! Grab yours before they vanish! #DiscoverSparkles #CrystalCandyMagic
• •Warning: May cause extreme happiness! 😉 Our latest batch of handcrafted vegan crystal gems is here. Which enchanting flavor will you try first? Let us know below! 👇 #SparkleUpYourDay #VeganTreats
• •Sold out? 😢 Don't worry, sweet sparkle-lovers! We're whipping up more magic in our candy kitchen. Sign up for our newsletter to be the FIRST to know when the next glittery batch arrives! 💖 #WorthTheWait #CandyCravings
• •Ever tasted a gemstone? Now you can! Our edible crystals are a crunchy, chewy, sparkly adventure for your mouth. Perfect for gifting... or for keeping all to yourself (we won't tell!). 😉 #EdibleGems #UniqueSweets
• •Behind every sparkle is a whole lotta love (and a tiny bit of magic!). ✨ Meet the team and see how your favorite crystal candies are made! P.S. We're SO excited for you to try this month's creations! #SmallBizLove #HandcraftedCandy