Brand Tone

Luxurious and Elegant, Artisanal and Handcrafted, Natural and Sustainable, Inspiring and Sanctuary-focused, Professional and Helpful

Brand Values

• •Quality Craftsmanship: Dedication to handcrafted, unique pieces made from the finest materials.
• •Luxury and Elegance: Providing high-end, aesthetically pleasing bathware.
• •Sustainability and Eco-friendliness: Commitment to using sustainable and reclaimed materials.
• •Customer Sanctuary: Helping customers create a personal and relaxing bathroom environment.
• •New Zealand Design and Heritage: Emphasizing their roots and design inspiration from New Zealand.
• •Durability: Creating products that are built to last.
• •Individuality: Celebrating the unique nature of handmade products where no two are exactly alike.

Best Practices

• •Emphasize "Luxury" and "Elegance": Consistently use sophisticated and aspirational language. Words like "exquisite," "premium," "sanctuary," "indulge," and "timeless" reinforce the high-end nature of the brand.
• •Highlight "Handcrafted" and "Artisanal": Stress the unique, handmade quality of the products. Use phrases like "meticulously crafted," "artisan-made," "one-of-a-kind," and "attention to detail" to convey the skill and care invested in each piece.
• •Showcase "Natural" and "Sustainable" Aspects: Integrate terms like "natural stone," "eco-friendly," "sustainably sourced," and "reclaimed materials" to appeal to environmentally conscious consumers and highlight a core brand value.
• •Speak to "Sanctuary" and "Well-being": Frame the products not just as bathroom fixtures but as contributions to a personal retreat and a sense of well-being. Use emotive language that evokes relaxation, peace, and personal indulgence.
• •Maintain a "Helpful and Inspiring" Voice: While luxurious, the tone should also be approachable and supportive. Offer guidance, inspiration, and information clearly. Focus on how the products can help customers achieve their vision for their space.

Social Perception

Eden Stone NZ is generally perceived as a provider of high-end, luxury stone bathware in New Zealand. They are recognized for their handcrafted and elegantly designed products. Retailers and partners present them as a brand that brings a touch of nature and sophistication into homes. The focus on eco-friendly materials likely appeals to environmentally conscious consumers. The fact that their products are handmade and unique adds to their perceived value.

Copy Examples

• •Headline: Eden Stone: Where Luxury Meets Artisan Craft. Your Sanctuary Awaits. Body: Discover the timeless elegance of handcrafted stone baths and basins, thoughtfully designed in New Zealand. Each piece is a unique work of art, created with sustainable materials to bring enduring beauty and tranquility to your home. Transform your bathroom into a personal Eden.
• •Headline: Indulge in Nature's Artistry. Experience Eden Stone. Body: Our artisans meticulously craft each bath and basin from the finest natural stone, ensuring unparalleled quality and a connection to the earth. Choose eco-luxury that doesn’t just adorn your space but elevates your daily ritual.
• •Headline: Handcrafted for Your Home. Designed for Life. Body: At Eden Stone, we believe your bathroom should be a haven. That’s why we pour our passion into creating durable, beautiful stone bathware that is as unique as you are. Explore our collections and find the centerpiece of your sanctuary.
• •Headline: The Eden Stone Difference: Sustainable Luxury, Timeless Design. Body: Experience the comfort and sophistication of stone bathware made with respect for the planet. Our commitment to eco-friendly materials and artisanal craftsmanship means you can create your dream bathroom with a clear conscience.
• •Headline: From Our Hands to Your Home: The Essence of Eden Stone. Body: Each Eden Stone bath and basin tells a story of meticulous craftsmanship and dedication to beauty. Let us help you select the perfect piece to transform your bathroom into an inspiring and enduring Eden.