Brand Tone

Caring & Empathetic, Innovative & Smart, Eco-conscious & Responsible, Friendly & Approachable, Reassuring & Trustworthy

Brand Values

• •Personalization & Individuality
• •Sustainability & Environmental Responsibility
• •Quality & Comfort
• •Innovation
• •Customer Well-being
• •Simplicity & Convenience

Best Practices

• •Prioritize 'You' over 'We': Focus the language on the customer's needs, benefits, and experience. (e.g., 'Your perfect sleep' vs. 'We make great pillows').
• •Emphasize Solutions & Benefits: Clearly articulate how Nanu products solve specific sleep problems (e.g., neck pain, differing temperature preferences, allergies) and the positive outcomes (e.g., better rest, waking refreshed, improved well-being).
• •Integrate Sustainability Naturally: Weave in the eco-friendly aspects as an inherent benefit and part of the brand's commitment, rather than an afterthought. Connect it to the customer's desire for responsible choices.
• •Maintain a Warm and Reassuring Voice: Use language that is comforting, supportive, and instills confidence. Avoid overly technical jargon unless explaining a specific, innovative feature in simple terms.
• •Be Specific about Customization: Clearly explain *how* the products are personalized (e.g., based on sleeping position, weight, firmness preference) to highlight the unique value proposition and care taken for individual needs.

Social Perception

Generally, customers perceive Nanu Sleep as a provider of high-quality, comfortable, and innovative sleep products. The brand's commitment to sustainability is well-received and often highlighted by customers and reviewers. Customers appreciate the personalized solutions for specific sleep needs, such as different firmness preferences or temperature regulation for couples.

Copy Examples

• •Headline: Stop compromising. Start customising. Your perfect sleep is personal. Body: Tired of one-size-fits-all? At Nanu, we craft pillows and duvets designed around *you* – your sleep style, your comfort, your well-being. Sleep soundly, sustainably.
• •Headline: Dream Different, Together. The Hot & Not Duvet by Nanu. Body: One likes it toasty, the other cool? Finally, a duvet that understands. Our innovative split-tog design means blissful, uninterrupted sleep for both of you. Because your best sleep shouldn't be a battle.
• •Headline: Wake Up Wonderful. Sleep a Little Greener. Body: Experience the Nanu difference: luxurious comfort that’s kinder to the planet. Our pillows are filled with fibres from recycled bottles, so you can rest easy knowing you’re making a difference, one dream at a time.
• •Headline: Your Sleep, Your Rules. Crafted by Experts, Loved by You. Body: With over 40 years of sleep expertise, we know a thing or two about a perfect night's rest. Tell us how you sleep, and we'll create a pillow just for you. Try it risk-free for 30 nights.
• •Headline: Sleep Like You Mean It. (And help the planet while you’re at it). Body: It's more than just a pillow; it's your personalized path to deeper, more restorative sleep. Made with innovative, eco-friendly materials because we believe in comfort that doesn’t cost the Earth.