Brand Tone

Informative & Practical, Encouraging & Accessible, Innovative & Modern, Eco-conscious & Responsible, Friendly & Engaging, Confident & Leading

Brand Values

• •Sustainability/Ecology
• •Accessibility/Democratization
• •Innovation
• •Ease of Use/Simplicity
• •Quality & Performance
• •Customer Empowerment

Best Practices

• •Prioritize Clarity and Simplicity: Explain the technical aspects in an easy-to-understand way. Avoid jargon where possible, or explain it clearly. Focus on the user benefits.
• •Emphasize Eco-Friendliness: Consistently weave in the message of sustainability and giving bikes a second life. This is a strong value proposition.
• •Be Encouraging and Positive: Frame e-bike conversion as an exciting and achievable upgrade. Use uplifting language that inspires action.
• •Maintain a Tech-Savvy yet Accessible Voice: Highlight the innovative features (like app connectivity) but ensure the message doesn't intimidate less tech-savvy customers. The ease of use is paramount.
• •Adapt to the Platform, but Keep Core Values Consistent: While TikTok content can be more playful and humorous, ensure the underlying values of sustainability, ease, and innovation still shine through. The website can be more detailed and informative, but the friendly and accessible core tone should remain.

Social Perception

Positive for Cost-Effectiveness, Environmentally Friendly Choice, Innovative Solution Provider, Generally Reliable, Practical and Convenient

Copy Examples

• •Headline: Your Bike. Now Electric. In 5 Minutes. Body: Don't ditch your trusty bike – electrify it! Reebike kits make it simple, affordable, and fun to join the e-bike revolution. Give your ride a powerful, eco-friendly boost and rediscover the joy of cycling, further and faster.
• •Social Media Post (Image: Someone easily smiling while installing a Reebike wheel): Text: Weekend project? More like a 15-minute power-up! 🚀 Transform your bike into an e-bike with Reebike. Smart, sustainable, and seriously fun. Who's ready for an electric adventure? #Reebike #ElectricBikeConversion #EcoMobility #DIY #CycleUpgrade
• •Product Description Snippet: Text: The Reebike 'Explorer' kit: Go the distance, effortlessly. With up to 150km of autonomy, advanced motor technology, and our signature easy installation, your adventures just got limitless. Built for performance, designed for freedom.
• •Blog Post Title Idea: Text: Still Thinking About an E-Bike? 5 Reasons to Convert Your Current Bike with Reebike (and Save the Planet, and Your Wallet!).
• •Promotional Offer: Text: Go Electric, Risk-Free! Try a Reebike conversion kit for 30 days. If you're not amazed by the effortless rides and the new life in your old bike, we'll take it back. Satisfaction guaranteed. What are you waiting for?