Brand Tone

Enthusiastic & Passionate, Community-Focused, Informative & Expert, Modern & Visually Appealing, Approachable & Friendly

Brand Values

• •Quality
• •Community
• •Passion
• •Customer Engagement
• •Accessibility

Best Practices

• •Know Your Audience, Speak Their Language: Continuously engage with the card enthusiast community (cardists, magicians, collectors) to understand their jargon, interests, and what excites them. Use this insight to tailor your language.
• •Visual Storytelling is Key: Maintain the high-quality, modern, and visually engaging aesthetic across all platforms. Let the beauty and design of the cards speak, supported by enthusiastic and informative copy.
• •Prioritize Engagement and Community Building: Always respond to comments and messages in a friendly, passionate, and helpful manner. Actively solicit and share user-generated content to make your audience feel valued and part of the Casual Cards family.
• •Balance Enthusiasm with Information: While passion is crucial, ensure product descriptions, blog posts, and informational content are clear, accurate, and provide genuine value. Highlight quality, design features, and suitability for different uses (magic, cardistry, collection).
• •Maintain a Consistent Voice Across Platforms, Adapt Format: While the core tone (enthusiastic, community-focused, expert, modern) should remain the same, adapt the delivery for each platform. TikTok might be more energetic and trend-driven, while Instagram focuses on aesthetics and engagement, and the website/blog offers more in-depth information. Ensure the underlying passion and commitment to quality shine through everywhere.

Social Perception

A Hub for Enthusiasts, Reliable and Knowledgeable, Visually Driven and Trendy, Engaged with its Community

Copy Examples

• •Instagram Post (New Deck Arrival): ✨ Fresh Deck Drop! ✨ Get ready to shuffle in style with the [Deck Name] – the latest masterpiece to join the Casual Cards family. The intricate design and flawless finish are a dream for cardists and collectors alike. Which trick are you trying first with these beauties? 👇 #CasualCardsEU #NewDeck #CardistryLife #PlayingCards #MagicTricks
• •TikTok Video (Unboxing): (Upbeat, trending music) Text on screen: "Unboxing the HYPE! 🔥" Voiceover/Caption: You asked, we delivered! The [Deck Name] is FINALLY here. That foil! That feel! 🤩 Who's adding this to their collection? Link in bio! #CardTok #PlayingCardHaul #CasualCards #DeckReveal #Collector
• •Website Blog Post Snippet (Intro to "Choosing Your First Cardistry Deck"): Stepping into the vibrant world of cardistry? Welcome! It all starts with the right deck. At Casual Cards, we believe your first deck should feel like an extension of your hands – smooth, durable, and ready to fly. Let’s break down what makes a great cardistry deck and help you find your perfect match to begin your journey. We’re passionate about helping you find the cards you’ll love. #Cardistry #PlayingCards #BeginnerTips #CasualCardsBlog
• •Email Newsletter Subject Line: 🔥 Hot & Fresh: New Arrivals + Community Spotlight Inside! Email Body Excerpt: Hey Card Maverick! This week at Casual Cards, we're not just dropping incredible new decks like the stunning [Deck Name], we're also celebrating YOU! Check out an amazing cardistry clip from one of our Instagram followers, @[UserHandle]! Want to be featured? Tag us #CasualCardsCommunity. Plus, don't forget our Loyalty Program members get early access to...
• •Promotional Instagram Story: (Visually appealing short video showcasing a deck being fanned or a magic trick) Text Overlay: Weekend Feels ✨ Grab your new favorite deck! ➡️ SWIPE UP ➡️ Free EU Shipping on orders over €X! #PlayingCards #CardMagic #WeekendVibes #CasualCardsEU