Brand Tone

Solution-Oriented & Benefit-Driven, Informative, Accessible & Inclusive, Quality-Conscious (Implied), Ethical (Stated)

Brand Values

• •Efficacy: Providing products that deliver tangible results.
• •Targeted Solutions: Offering specific products for specific problems.
• •Ingredient Transparency (Basic): Highlighting key active ingredients.
• •Customer Care: Providing clear contact channels for support.
• •Ethical Practices: Commitment to being cruelty-free and providing vegan-friendly options.

Best Practices

• •Use benefit-driven language to highlight the tangible results of the products.
• •Maintain an informative tone by emphasizing key ingredients and their benefits.
• •Ensure the copy is accessible and inclusive, appealing to both men and women.
• •Subtly convey quality by mentioning active ingredients and value-driven combo offers.
• •Reinforce ethical claims by mentioning cruelty-free and vegan-friendly options where relevant.

Social Perception

A brand that is perceived as effective, transparent, ethical, and accessible, providing targeted solutions for common skincare and haircare concerns.

Copy Examples

• •De-Tan Face Scrub: Removes Tan, Oil & Dirt for a brighter complexion.
• •Vitamin C Foaming Facewash: Brightens Skin Tone with powerful antioxidants.
• •Biotin & Collagen Shampoo: Strengthens hair and reduces hair fall.
• •Anti-Hair Fall Shampoo: Controls Hair Fall & Flaking for healthier, fuller hair.
• •Reduces Dark Spots & Pigmentation: Our serum visibly reduces dark spots and pigmentation.