Brand Tone

Practical and Helpful, Trustworthy and Secure, Quality-Oriented, Customer-Centric and Approachable, Efficient

Brand Values

• •Quality
• •Reliability
• •Security
• •Customer Focus
• •Practicality/Convenience

Best Practices

• •Emphasize Trust and Security: Regularly reassure customers about the safety of their purchases, the quality of the products, and the reliability of your service in product descriptions, FAQs, and checkout pages.
• •Use phrases like "We're here to help" or "Feel at home" to reinforce the "close and humanized" service value.
• •Maintain consistency in language across all platforms, focusing on practicality, quality, and customer care.
• •Clearly differentiate your brand from any similarly named entities, especially "Lojas Empório" for fashion, if they are not the same brand.
• •Incorporate customer testimonials and reviews that highlight product quality, fast delivery, and excellent customer service.

Social Perception

The perception is shaped by direct customer experiences with products, delivery, and customer service. While the TikTok account "@lojasemporio" (fashion) has positive engagement, its direct relation to the home goods store needs clear differentiation to avoid confusion.

Copy Examples

• •"Facilitate your day to day with our high-quality kitchen organizers!"
• •"Secure purchasing and payment protected. Your reliability is our priority."
• •"Selected products to offer the best experience. Only the best for your home."
• •"Feel at home with our close and humanized customer service. We're here to help!"
• •"Fast delivery to make your online shopping more practical. Get what you need, when you need it!"