Brand Tone

Empathetic and Supportive, Practical and Solution-Oriented, Positive and Encouraging, Community-Focused

Brand Values

• •Empowerment
• •Well-being
• •Sustainability (of habits)
• •Simplicity & Practicality
• •Continuous Improvement/Growth
• •Support & Community
• •Positivity

Best Practices

• •Use empathetic and supportive language to show understanding and encouragement.
• •Focus on providing practical and meaningful solutions to everyday challenges.
• •Maintain a positive and encouraging tone, emphasizing growth, vitality, and balance.
• •Incorporate a community-focused approach, highlighting the power of better habits together.
• •Keep the language simple and accessible, avoiding jargon or overly technical terms.

Social Perception

Heabit Life aims to be perceived as a supportive and empowering brand that provides practical solutions for individuals and families seeking to improve their physical and mental well-being through sustainable habits. They want to be known for fostering a positive and encouraging community where everyone feels empowered to achieve their full potential.

Copy Examples

• •"We understand that life can be overwhelming. We're here to remind you that every small step matters."
• •"Discover effective tools and resources to help you build sustainable habits for improved well-being."
• •"Unlock your full potential with our simple, practical solutions for creating lasting change."
• •"Join our community of like-minded individuals and find support on your journey to a healthier, happier you."
• •"Embrace the power of better habits and cultivate a life of growth, vitality, and balance."