Brand Tone

Friendly and Approachable, Practical and Helpful, Informative, Engaging, Locally Connected (Costa Rican)

Brand Values

• •Practicality & Functionality
• •Variety & Accessibility
• •Customer Convenience
• •Joy & Making Everyday Special
• •Local Relevance

Best Practices

• •Create a "Brand Voice" Guide: Document the key characteristics of your brand's tone (e.g., Friendly, Practical, Informative, Locally Connected), including approved vocabulary, level of formality, and use of emojis or colloquialisms relevant to the Costa Rican audience.
• •Focus on Solutions and Benefits: Frame product descriptions and social media posts around how the items help the customer, solve a problem, or enhance their lifestyle, rather than just listing features.
• •Be Genuinely Engaging: Ask open-ended questions in social media captions, encourage user-generated content (if applicable), and respond to comments and messages in a consistently friendly and helpful manner.
• •Incorporate Local Relevance (When Appropriate): Continue to acknowledge local holidays, traditions (like Romería), or Costa Rican lifestyle aspects in your copy to build a stronger connection with the target audience. Use local currency and clear shipping information.
• •Review and Refine Regularly: Periodically audit your website copy, social media posts, and marketing materials to ensure they align with the defined brand tone. Get feedback and be willing to adjust as the brand evolves or as you learn more about your audience's preferences.

Social Perception

The brand aims to be seen as a provider of practical and diverse items that can enhance daily living and special occasions.

Copy Examples

• •Instagram Post (New Organizer): "Tired of clutter? ✨ Say hello to your new best friend! Our latest organizers make tidying up a breeze, giving you more time to enjoy your beautiful home. Practical, stylish, and oh-so-helpful! Shop now via the link in bio! #DecoramaCR #HomeOrganization #CostaRica"
• •Facebook Ad (Seasonal Decor): "🎃 Get your home Halloween-ready with Decorama! From spooky lights to fun tabletop pieces, we have everything to make this season magical. Create unforgettable moments with loved ones. Explore our collection today! #HalloweenCR #DecoraciónHogar #HechoConAmorCR"
• •Product Description (Kitchen Gadget): "Make cooking fun again! This [Product Name] isn't just another kitchen tool; it's your secret weapon for delicious meals and a happier kitchen. Easy to use, easy to clean, and designed to simplify your life. What will you create? #CocinaFacil #DecoramaCasa #VidaPractica"
• •TikTok Video Intro (Cleaning Hack): "¡Hola, hola! 👋 Ready to make your home sparkle with less effort? Check out this quick tip using our [Product Name]! Practical solutions for a happy home in Costa Rica! 😉 #LimpiezaFacil #TipsHogar #DecoramaCR"
• •Website Banner (General): "Bringing Magic to Your Everyday! ✨ From helpful home essentials to delightful decor, Decorama CR has everything you need to create a space you love. Fast shipping all over Costa Rica! #TuHogarFeliz #Decorama"