Brand Tone

Results-Oriented & Confident, Aspirational & Benefit-Driven, Trendy & Engaging, Accessible & Friendly

Brand Values

• •Efficacy & Results
• •Beauty & Confidence
• •Accessibility
• •Modernity & Trend-Awareness

Best Practices

• •Maintain a consistent focus on results and benefits, highlighting quick and visible improvements in skin appearance.
• •Adapt content to each platform while retaining the core brand tone. TikTok can be more informal and trend-driven, while the website might carry more detailed product information and a slightly more polished version of the confident tone.
• •Incorporate user-generated content, such as customer reviews and testimonials, to build trust and credibility.
• •Use clear and concise language, avoiding overly technical terms, to ensure accessibility to a broad audience.
• •Stay Relatable & Trend-Aware: Particularly for platforms like TikTok and Instagram, continue to incorporate trending audio, challenges, and relatable everyday scenarios into the content strategy to connect with the audience authentically.

Social Perception

Emerging & Popular (within its niche), Focused on Specific Skin Concerns, Potentially Price-Conscious Appeal

Copy Examples

• •Get Young Wrinkle Free Skin in Just 7 Days!
• •No More Acne Spots with our Acne-Clear Bundle!
• •Fair & Glowy Skin is now within reach. Shop the Crystal Skin Bundle!
• •Bishoo ka jadu: Your New Favourite Skin Care Brand!! Limited stock.
• •Shop the Bishoo effect!