Brand Tone

Empowering, Hopeful & Inspiring, Urgent & Action-Oriented, Ethical & Transparent, Educational & Informative

Brand Values

• •Social Responsibility & Empowerment
• •Environmental Sustainability
• •Ethical Practices & Fair Trade
• •Collaboration & Partnership
• •Innovation
• •Integrity & Transparency

Best Practices

• •Focus on human-centered narratives to resonate with the brand's values.
• •Avoid vague sustainability claims; provide specific data and examples.
• •Highlight the direct impact on waste collector communities.
• •Showcase partnerships with reputable brands to build trust.
• •Maintain a consistent tone across all platforms, emphasizing empowerment, ethics, and urgency.

Social Perception

Plastics for Change is widely perceived as a legitimate and impactful social enterprise, a leader in creating ethical supply chains for recycled plastic, and a force for good effectively tackling both environmental and social issues. Their focus on the human element—the waste collectors—resonates strongly and positively differentiates them.

Copy Examples

• •"Every purchase empowers waste collectors in India, providing fair wages and dignified livelihoods."
• •"Join us in creating a circular economy where plastic waste becomes a valuable resource and cleans our ocean."
• •"Our Fair Trade certification ensures that every step of our recycling process is ethical and transparent."
• •"Partnering with Plastics for Change means investing in a future free from plastic pollution and poverty."
• •"Discover the journey of your recycled plastic - from waste collector to global brand."