Brand Tone

Aspiring & Empowering, Product-Focused & Descriptive, Potentially Youthful & Trendy, Direct & Sales-Oriented

Brand Values

• •Self-Expression
• •Confidence
• •Accessibility of Beauty
• •Transformation
• •Quality/Efficacy (Implied)

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., confident, playful, sophisticated, empowering), "words to use," and "words to avoid." Share this with anyone creating content.
• •Focus on "Striking" Benefits: Consistently link product features to the core brand promise of achieving "beleza marcante" (striking beauty). How does this product make the user feel more confident, expressive, or noticeable?
• •Speak to Your Audience: Understand the language, aspirations, and pain points of your target demographic. Use a voice that resonates with them – for a potentially younger, trend-aware audience, this might include relatable slang (if appropriate and not overdone) and an energetic tone.
• •Visual-Copy Cohesion: Ensure the tone of the copy matches the style of the visuals used on the website and any social media. If visuals are bold and vibrant, the copy should reflect that energy.
• •Maintain Consistency Across All Channels: Whether it's a product description, a social media post, an email newsletter, or customer service interaction, the brand's core tone and messaging about "striking beauty" and empowerment should be consistent. Regular audits can help maintain this.

Social Perception

Largely Unknown (Specific Brand), Positive Association with "Striking Beauty", Engagement on Reseller/Affiliate Platforms

Copy Examples

• •Make Your Mark. ✨ Unleash vibrant looks with our new 'Impact' palette. Define your striking beauty.
• •Dare to be unforgettable. 💋 Our 'Statement' lipsticks deliver bold color and lasting confidence. Find your signature shade and let your beauty speak volumes. #StrikingBeauty #LipstickLover #BelezaMarcante
• •🔥 Ready for Your Glow Up? Score striking deals on beauty must-haves!
• •Steal the spotlight. Our 'Radiant Finish' highlighter catches the light for an ethereal glow that’s undeniably you. Get ready to shine with striking confidence.
• •Beleza Marcante: Your Beauty. Your Statement. Shop the looks that get you noticed.