Brand Tone

Authentic & Core, Heritage-Driven & Resilient, Community-Focused & Inclusive, Slightly Edgy & Rebellious (Historically), Performance-Oriented, Evolving

Brand Values

• •Commitment to Skateboarding
• •Authenticity & Heritage
• •Innovation
• •Community & Family
• •Durability & Quality
• •Accessibility & Value
• •Evolution & Creativity

Best Practices

• •Stay True to Skate Roots: Always use language and imagery that resonates authentically with the skateboarding community. Avoid overly corporate or mainstream fashion jargon.
• •Emphasize Heritage & Authenticity: Regularly reference the brand's history, its founding by skate legends, and its long-standing commitment to the sport.
• •Foster Community Engagement: Actively interact with followers, feature user-generated content (especially from the Italian skate scene for c1rcaitalia), and use inclusive language that makes customers feel part of the "C1RCA family."
• •Balance Heritage with Evolution: While celebrating its history, showcase new designs, technologies, and how the brand is evolving with modern skateboarding.
• •Be Consistent Across All Channels: Ensure the tone and values are reflected uniformly across the website (including `c1rcaitalia.myshopify.com`), social media (global and Italian accounts), product descriptions, and any marketing campaigns.

Social Perception

Respected Heritage Brand, Core Skate Brand, Nostalgic Appeal, Durable & Functional (Mixed Reviews), Renewed Interest, Value for Money, Italian Presence

Copy Examples

• •C1RCA: 25 Years Strong. Still Built for the Ride. Since '99, we've been crafting kicks that can handle whatever the session throws at you. Lace up a piece of skate history. #C1RCA #CommittedToSkateboarding #SkateHeritage
• •More Than a Shoe. It's a Statement. From the minds of legends to the feet of the future. C1RCA delivers authentic skate style and relentless durability. What’s your story? #C1RCAstyle #SkateLife #AuthenticSkate
• •Evolution of an Icon. The New [Shoe Model Name] is Here. We're not stuck in the past, we're inspired by it. Experience the next chapter of C1RCA innovation – same core DNA, evolved for today's streets. #C1RCAevolved #SkateInnovation #FreshKicks
• •Welcome to the Family. C1RCA isn't just a brand, it's a community. Built by skaters, for skaters. Tag us in your clips wearing your C1RCAs! @c1rca_italia #C1RCAfamily #SkateCommunity #ItalySkateboarding
• •Built to Grind. Priced to Rip. Get the legendary C1RCA durability and iconic style without emptying your pockets. Quality skate gear that keeps you rolling longer. #C1RCAvalue #DurableSkateShoes #SkateEveryDamnDay