Brand Tone

Authentic, Rooted, Core/Committed, Edgy & Innovative, Community-Focused, Resilient & Evolving, Direct & Unpretentious

Brand Values

• •Commitment to Skateboarding
• •Heritage & Legacy
• •Authenticity
• •Innovation (Past & Present)
• •Quality & Performance
• •Community/Family

Best Practices

• •Stay True to Skate Roots: Always speak from the perspective of the skateboarding community. Use language and references that resonate authentically with skaters (e.g., "session," "grip," "impact"). Avoid overly corporate or generic marketing speak.
• •Emphasize Heritage & Authenticity: Regularly weave in the brand's history, its founding by iconic skaters, and its long-standing commitment to the sport. This reinforces credibility.
• •Keep it Real and Direct: Avoid excessive hype or overly polished language. The tone should feel grounded, confident, and straightforward, reflecting the no-nonsense attitude often found in skate culture.
• •Show, Don't Just Tell: Use action-oriented language. Focus on the performance, durability, and style benefits as they relate to skateboarding. Visuals (photos/videos of skating) should complement this.
• •Engage the Community: Use inclusive language ("family," "we," "us") and actively engage with user-generated content and comments to foster a sense of belonging and reinforce the community value. Ensure all communications reflect an understanding of and respect for skate culture.

Social Perception

Legacy Brand, Nostalgia, Core Skate Brand, Variable Quality Perception (Historically), Respected but Perhaps Less Mainstream, Renewed Interest

Copy Examples

• •Headline: C1RCA: Over 20 Years Deep. Still Committed. Body: From the streets that raised us to the parks we session today. C1RCA footwear is built by skaters, for skaters. No compromises, just pure skateboarding. #C1RCA #CommittedToSkateboarding Channels: Social Media, Website Banner
• •Headline: Heritage Reimagined. The New [Shoe Model Name]. Body: We dug into our archives and brought back a classic, infused with today's tech. The legacy continues with every push. Built to last. Made to skate. Channels: Product Launch Email, Instagram Post
• •Headline: Not Just Shoes. It's a Statement. Body: C1RCA has been part of the culture since '99. We're more than a brand; we're a global family rolling together. Wear your commitment. Channels: Social Media Bio, About Us Section
• •Headline: The Concrete's Calling. Answer It With C1RCA. Body: Engineered for impact, designed for the session. Our latest collection delivers the grip, durability, and style you demand. What are you waiting for? Channels: Online Ad, YouTube Video Description
• •Headline: Evolution of an Icon. The Lopez 50 Legacy. Body: Adrian Lopez has been with C1RCA from day one. His iconic pro model evolves, just like his skating. Timeless style, unwavering performance. Channels: Instagram Story, Product Page