Brand Tone

bold, unapologetic, and playful

Brand Values

• •Innovation and Quality
• •Inclusivity and Community Focus
• •Bold Self-Expression
• •Customer Satisfaction

Best Practices

• •Be Bold, Not Crude: Use provocative and playful language that is confident and exciting, but avoid being overly vulgar. The key is to be edgy and fun, not alienating.
• •Highlight Quality and Safety: Always emphasize the high-quality, body-safe materials and durability of the products. This builds trust and justifies the purchase.
• •Use Humor and Wit: Incorporate clever and humorous product names and descriptions. This makes the brand memorable and approachable, creating a fun-loving persona.
• •Speak Directly to the Audience: Write as if you are talking to a confident, sexually open, and adventurous friend. Use "you" and "your" to make the copy personal and engaging.
• •Focus on the Experience: Don't just sell a product; sell the adventure, the confidence, and the pleasure it brings. Use descriptive words that evoke feeling and sensation, like "unmatched comfort," "perfect tug," and "steamy sessions."

Social Perception

The brand is perceived as a long-standing and established name within the adult novelty industry, particularly known for its Rascal and Boneyard lines. Customers praise the products for their quality, effectiveness, and realistic feel. The brand's products are seen as durable and designed for extended use. While there is no significant mainstream social media presence, the brand connects with its community through specialized channels and events, reinforcing its image as a trusted name within its niche market.

Copy Examples

• •Life's too short for vanilla. The Boneyard collection is for those who play by their own rules. Built tough, designed for pleasure, and ready for anything you can throw at it. Your adventure starts now.
• •Why settle for anything less than the real deal? Snake Oil is the ultra-realistic, long-lasting lube that feels like silicone but cleans up like water. Get ready for a longer, steamier session. No compromises.
• •Unapologetic Pleasure since 2004. Rascal has been crafting iconic, high-quality toys for every body. Explore your wild side with a brand that's as bold as you are.
• •Comfort meets audacity. Our soft-touch silicone rings are designed for all-day wear and all-night play. Show off your confidence, inside and out. #RascalToys #Boneyard
• •Engineered for ecstasy. With its realistic design and body-safe silicone, this isn't just a toy—it's an experience. Perfect for solo exploration or partnered adventures, it’s time to demand more from your pleasure.