Brand Tone

Friendly and Welcoming, Passionate and Creative, Personal and Service-Oriented, Community-Focused

Brand Values

• •Passion for Nature and Flowers
• •Quality and Craftsmanship
• •Customer Experience and Inspiration
• •Personal Connection and Service
• •Creativity and Uniqueness

Best Practices

• •Embrace a Personal, Storytelling Approach: Share the 'why' behind the brand – the founder's passion, the inspiration from Sardinia (even if the products are different now). This makes the brand relatable.
• •Use Warm and Inclusive Language: Words like 'cozy,' 'welcome,' 'friendly,' 'inspire,' and 'community' reinforce the welcoming atmosphere. Address the customer directly and make them feel part of the Zedda Piras Winkel family.
• •Highlight Craftsmanship and Passion: Emphasize the care, love, and creativity that goes into selecting products and creating floral arrangements. Use descriptive words that evoke beauty and quality.
• •Be Authentic and Local: Connect with the Eemnes community. Share local involvement if any, and maintain a genuine, down-to-earth voice that resonates with local customers.
• •Maintain Visual and Textual Cohesion: Ensure that the imagery used on the website and social media aligns with the friendly, creative, and nature-inspired tone of the copy. The visuals should tell the same story as the words.

Social Perception

Highly Positive, Valued Local Business, Creative and Skilled, Friendly and Welcoming Environment

Copy Examples

• •Step into Zedda Piras Winkel, your cozy haven in Eemnes for breathtaking flowers, unique home treasures, and a touch of creative inspiration. We’re more than a shop; we’re a place where nature’s beauty meets heartfelt craftsmanship.
• •Hand-tied with love and bursting with seasonal blooms, our signature bouquets are a daily dose of joy. Each one tells a story, crafted with passion and the freshest flowers, straight from the heart of our Eemnes workshop.
• •Unleash your inner florist! Join our fun and friendly workshops at Zedda Piras Winkel. Learn the art of beautiful arrangements in a relaxed atmosphere and take home your own stunning creation. Perfect for a creative escape!
• •Good morning, Eemnes! ☀️ Our little corner of paradise is filled with fresh blooms and unique finds today. Pop in for a browse, a chat, and a little bit of floral magic. We can't wait to see you! #ZeddaPirasWinkel #Eemnes #FlowerLove #ShopLocal
• •From a childhood dream sparked by wildflowers to our beloved shop in Eemnes, Zedda Piras Winkel is a story of passion. We believe in the power of beautiful things to brighten your day, and we pour our hearts into every bloom and every curated gift.