Tono de Marca

Enthusiastic, Informative, Community-Oriented

Valores de Marca

• •Passion for TCGs
• •Product Availability & Variety
• •Customer Service
• •Authenticity

Mejores Prácticas

• •Know Your Audience Deeply: Understand TCG players' and collectors' language, what excites them (new releases, rare cards, specific game mechanics), and their pain points (product scarcity, card condition). Use terminology they recognize and appreciate.
• •Stay True to Your Passion: Let genuine enthusiasm for TCGs shine through. If you're excited about a new set or a cool card, convey that in your copy. Authenticity resonates with hobbyists.
• •Be Clear and Informative: While being enthusiastic, ensure all necessary product information is clearly communicated (edition, language, contents, condition for singles). Avoid jargon where it might confuse, but embrace it where it shows expertise to the right audience.
• •Foster Community: Use inclusive language ("Fellow collectors," "Duelists," "Trainers"). Encourage interaction by asking questions and responding to comments on social media. Highlight community aspects of the games.
• •Maintain Consistency Across Channels: Whether it's a website product description, an Instagram caption, or an email, the core tone (enthusiastic, informative, community-focused) should be recognizable as Raystorm TCG. Develop a simple style guide for reference.

Percepción Social

Niche Specialist, Resource for Collectors & Players, Engaged with the TCG Community

Ejemplos de Copy

• •Instagram Post (New Product Arrival - Pokémon): The wait is OVER! 🔥 Fresh off the press, the latest Pokémon [Set Name] expansion has just landed at Raystorm TCG! Get ready to discover powerful new Pokémon, stunning artwork, and game-changing cards. Limited stock available – secure yours now and electrify your collection! Link in bio. #PokemonTCG #NewRelease #RaystormTCG #GotToCatchEmAll #PokemonSwitzerland
• •Website Banner (Lorcana Restock): Lorcana Fans, Rejoice! ✨ That hard-to-find [Chapter/Set Name] booster box is BACK IN STOCK at Raystorm TCG! Dive back into the magic and build your ultimate deck. Don't miss out – these will fly off the shelves! Shop now. #Lorcana #TCGRestock #Raystorm #Inklands #TradingCardGame
• •Email Newsletter Snippet (General TCG Update): Hey TCG Champions! Get ready for an epic week at Raystorm. We've got new arrivals from Magic: The Gathering, must-have Yu-Gi-Oh! singles, and a fresh batch of essential accessories to protect your prized cards. Explore what's new and gear up for your next duel! Visit raystorm.ch. #TCGTuesday #MagicTheGathering #YuGiOh #CardGameCommunity
• •Product Page Snippet (Accessory - Card Sleeves): Protect your legends! These premium [Brand/Type] card sleeves offer ultimate protection and a smooth shuffle feel, ensuring your most valuable cards stay in mint condition. Perfect for Pokémon, MTG, Lorcana, or any standard-sized TCG cards. Add to your arsenal today! #CardProtection #TCGAccessories #RaystormEssentials
• •Instagram Story (Interactive - e.g., Poll): Which TCG are you battling with this weekend? 🐉 Pokémon | ✨ Lorcana | 💀 MTG | Pharaoh Yu-Gi-Oh! Let us know! We're dropping new [Specific Product related to most voted] next week! #TCGLife #WeekendGaming #RaystormCommunity