Brand Tone

Personal, Passionate, Creative, Modern, Trustworthy, Service-Oriented

Brand Values

• •Handmade Craftsmanship
• •Personalization and Individuality
• •Quality Materials
• •Customer Satisfaction
• •Sentimental Connection/Legacy

Best Practices

• •Remind customers that the pieces are 'façonné avec passion et soin à la main' (fashioned with passion and care by hand).
• •Incorporate phrases like 'Faites parler votre créativité' to encourage personalization.
• •Focus on Quality and Durability (especially for Stainless Steel): Clearly communicate the benefits of the materials used, such as 'acier inoxydable' (stainless steel) and its water-resistant qualities.
• •Share the story of 'Malande' being a grandmother's affectionate nickname to add a layer of warmth and tradition.
• •Consistently showcase customer reviews and testimonials that highlight satisfaction with product quality, shipping speed, and communication.

Social Perception

Positive customer feedback, engagement on visual platforms, perceived as trendy and high-quality.

Copy Examples

• •Discover our handmade jewelry, crafted with passion and care.
• •Customize your necklace and express your unique style.
• •Enjoy fast shipping and secure payment options.
• •Our stainless steel jewelry is water-resistant and durable.
• •Read what our customers are saying about our personalized necklaces.