Brand Tone

Aspirational, Exclusive, Trustworthy, Authentic, Conscious, Responsible, Sophisticated, Elegant, Approachable, Modern

Brand Values

• •Sustainability
• •Authenticity
• •Exclusivity & Luxury
• •Trust
• •Customer Satisfaction
• •Conscious Consumption

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., sophisticated, conscious, trustworthy, aspirational, approachable), and a "do's and don'ts" list for language and style. Share this with anyone creating content.
• •Prioritize Key Values in Messaging: Consistently weave in terms related to sustainability, authenticity, luxury, and conscious consumption to reinforce what the brand stands for.
• •Balance Aspiration with Accessibility: While showcasing luxury, ensure the language remains welcoming. The "pre-owned" aspect inherently makes items more accessible; the copy can reflect this by being informative and helpful rather than overly aloof.
• •Maintain Visual & Textual Cohesion: Ensure the tone of the copy aligns with the visual aesthetic. For Ago Store, this means elegant, clean visuals paired with sophisticated yet clear and trustworthy language.
• •Focus on Storytelling and Authenticity: Highlight the unique nature of pre-owned items. Briefly mentioning the heritage of a piece (if known) or the benefits of circular fashion can add depth and resonate with the brand's conscious values, reinforcing trust and exclusivity.

Social Perception

A trusted source for authentic, pre-owned luxury goods, appealing to fashion-conscious individuals who also value sustainability. They would be seen as offering a more accessible entry point to luxury while promoting an environmentally friendlier way to consume high fashion.

Copy Examples

• •Instagram Post (Image of a Chanel bag): Timeless elegance, consciously chosen. ✨ Discover the story behind this iconic Chanel piece and embrace sustainable luxury. Authenticity guaranteed. #AgoStoreBarcelona #CircularFashion #LuxuryResale #ChanelVintage
• •Website Banner: Invest in Style, Sustain the Future. Explore our curated collection of authentic pre-owned luxury. Shop Ago Store Barcelona.
• •Email Newsletter Subject: New Arrivals: Rare Hermès & Timeless Gucci Await You | Ago Store Barcelona
• •About Us Snippet (for social media): At Ago Store Barcelona, we believe luxury can be both exquisite and ethical. We meticulously select authentic designer pieces, giving them a new chapter and you, a touch of timeless style. Join the circular fashion movement. 👜
• •Product Description Opening (for a Louis Vuitton Keepall): Your journey towards conscious luxury starts here. This authentic Louis Vuitton Keepall isn't just a bag; it's a statement of enduring style and a commitment to a more sustainable wardrobe. Meticulously verified for your peace of mind.