Brand Tone

Caring & Empathetic, Reassuring & Trustworthy, Elegant & Stylish, Informative & Clear, Approachable & Friendly

Brand Values

• •Health & Well-being: Prioritizing skin-friendly jewelry for those with sensitivities. "Jewelry that cares for your skin."
• •Quality: Emphasizing high-quality materials like titanium and surgical steel.
• •Style & Elegance: Offering fashionable designs so customers don't have to compromise style for comfort.
• •Trust & Transparency: Being open about materials and the founder's story.
• •Problem-Solving: Providing a solution for a common issue (metal allergies).

Best Practices

• •Always Lead with Empathy and Understanding: Start content by acknowledging the customer's core problem (skin sensitivity, fear of irritation) before presenting the solution. Use phrases that show you "get it."
• •Balance "Care" with "Style": Ensure that both key aspects of the brand – skin safety and aesthetic appeal – are consistently communicated. Avoid over-indexing on one to the detriment of the other. For example, "Gentle on your skin, stunning on you."
• •Maintain Clarity and Transparency about Materials: Consistently highlight "titanium," "surgical steel," and "hypoallergenic." Explain *why* these materials are beneficial in simple, trustworthy language. This reinforces expertise and builds confidence.
• •Use a Reassuring and Positive Voice: Frame the message around the positive outcomes (comfort, confidence, beauty) rather than dwelling on the negative (irritation, allergies). Shift from "Don't suffer from itchy ears" to "Enjoy beautiful earrings with complete comfort."
• •Develop a "Brand Storytelling" Angle: Continue to subtly weave in the founder's story or general customer experiences (anonymized if necessary) to create a relatable and authentic connection. This reinforces the "why" behind the brand.

Social Perception

Agostore Barcelona (jewelry) aims to be perceived as a specialist and trusted provider of hypoallergenic jewelry. They are likely seen as a solution-oriented brand for individuals who have struggled to find suitable jewelry. The focus on both health and aesthetics positions them as a thoughtful and contemporary brand. The limited online footprint beyond their own channels means broader public perception is still developing.

Copy Examples

• •Headline for a social media ad: "Sensitive Skin? Stunning Style. Discover AGOallergenic jewelry and wear what you love, without the worry. #HypoallergenicJewelry #SkinFriendlyStyle"
• •Product Description Snippet: "Crafted from pure, skin-loving titanium, our Celeste earrings offer all-day comfort and timeless elegance. Because your skin deserves the best, and so does your style."
• •Instagram Caption: "Remember when finding beautiful jewelry that didn't irritate your skin felt impossible? We do. That's why AGO was born. Shine on, comfortably. ✨ #AGOallergenicStory #SensitiveSkinSolution"
• •Email Subject Line for a new collection: "New Arrivals: Style That Cares For Your Skin."
• •About Us Page Excerpt: "More than just jewelry, AGO is a promise – a promise of quality, care, and the freedom to express your style without compromise. Born from a personal journey with skin sensitivity, we ensure every piece is as kind as it is beautiful."