Brand Tone

Passionate & Enthusiastic, Down-to-Earth & Authentic, Natural & Wholesome, Community-Oriented & Supportive of Local, Educational & Informative, Slightly Playful/Humorous

Brand Values

• •Family & Passion
• •Natural & Quality Ingredients
• •Sustainability & Eco-Friendliness
• •Local Community Support
• •Transparency & Authenticity
• •Customer Satisfaction
• •Innovation & Diversification

Best Practices

• •Embrace Storytelling: Continue to share the personal journey of the farm and the family behind it. Authenticity resonates. Use "we" and talk directly to the audience.
• •Highlight Natural & Handcrafted: Consistently emphasize the "all-natural," "skin-friendly," "hand-made," and "eco-friendly" aspects of the products and farm practices in all communications.
• •Maintain a Passionate & Positive Voice: Let the enthusiasm for hops, farming, and natural products shine through. Use descriptive, warm, and inviting language.
• •Educate Gently: Share knowledge about the benefits of hops in skincare, sustainable farming, or the brewing process in an accessible and engaging way, positioning the brand as a knowledgeable friend.
• •Engage with the Community: Actively respond to comments and messages on social media, maintain a friendly and approachable demeanor, and continue to highlight local collaborations and support.

Social Perception

Positive Customer Feedback, Trusted Local Supplier, Artisanal & Handcrafted Appeal, Eco-Conscious & Ethical, Community-Focused, Genuine & Relatable

Copy Examples

• •For Hop-Infused Soap: "Ditch the itch and embrace the farm-fresh difference. Our handmade Hop Soap, crafted with natural oils and the goodness of our own Stormy Acres hops, cleanses and soothes without harsh chemicals. Because your skin deserves a taste of the good life, naturally."
• •For Hops for Brewers: "From our family farm to your brewery. At Stormy Acres, we hand-cultivate 10 varieties of quality hops, perfect for your next signature brew. Taste the passion of Alberta-grown hops. Pre-order your fresh hops today!"
• •General Brand Awareness (Social Media): "Life on Stormy Acres is more than just farming; it's a dream cultivated by family, passion, and a love for all things hops! From our sun-soaked fields to your home, we're bringing you the best of nature. #StormyAcresHops #FarmLife #SupportLocal"
• •For Shampoo Bars (Eco-focus): "Love your hair, love the planet. Our solid shampoo bars, infused with nourishing botanicals and the unique touch of hops, offer a luxurious lather without the plastic waste. Good for your hair, great for the Earth."
• •Promoting Local Values: "Rooted in Alberta, crafted with care. Stormy Acres Hops is proud to be your local source for farm-fresh hops and natural, hop-infused skincare. When you choose us, you're supporting a family dream and a commitment to quality. #ShopLocalOkotoks #AlbertaMade"