Brand Tone

Caring & Nurturing, Artisanal & Handcrafted, Luxurious & Indulgent, Authentic & Transparent, Locally Inspired (Charleston)

Brand Values

• •Health & Wellness
• •Quality & Craftsmanship
• •Multi-functionality & Innovation
• •Customer Care & Connection
• •Sustainability & Natural Ingredients

Best Practices

• •Develop a Comprehensive Brand Story Guide: Document the founder's journey, brand mission, values, and the unique selling proposition of the lotion candles. Ensure all content creators understand and can articulate this narrative authentically.
• •Maintain a Consistent Vocabulary: Use recurring keywords and phrases that reflect the brand's values: "nourishing," "skin-loving," "handcrafted," "Charleston-inspired," "toxin-free," "dual-purpose," "luxurious," "wellness."
• •Emphasize Sensory and Emotional Language: Since the products are scent-based and promote relaxation, use descriptive language that evokes pleasant sensations, emotions, and the charm of Charleston.
• •Showcase Authenticity Through User Stories & Testimonials: Actively collect and share customer experiences that highlight the product benefits and the brand's caring ethos. This reinforces trust and social proof.
• •Visual Consistency: Ensure all imagery and video content (website, social media) align with the artisanal, natural, and calming aesthetic of the brand. This includes product shots, lifestyle images, and any depictions of Charleston.

Social Perception

Customers perceive Charleston Soy Works as a provider of high-quality, beautifully scented, and unique dual-purpose lotion candles. There's a strong appreciation for the non-toxic and skin-nourishing aspects of the products, often linked to the founder's story. The connection to Charleston adds to the brand's appeal, especially for those familiar with or fond of the location. The brand is seen as offering thoughtful and luxurious gifts. Users on platforms like TikTok express strong satisfaction and loyalty.

Copy Examples

• •Headline: Beyond the Glow: A Candle That Cares For Your Skin. Body: Indulge in the scents of Charleston with our hand-poured soy lotion candles. Light to fill your room with captivating fragrance, then use the warm, melted wax as a luxurious, skin-nourishing oil. Safe, natural, and beautifully effective. Experience the difference.
• •Headline: Charleston Charm, Crafted with Care. Body: Each Charleston Soy Works candle is a testament to our love for clean ingredients and the beauty of the Lowcountry. Handmade with organic soy wax, shea butter, and almond oil – because what you put on your body matters.
• •Headline: More Than a Candle, It's a Ritual. Body: Transform your self-care routine. Our unique lotion candles offer a dual delight: enchanting aromas that calm the mind and a warm, moisturizing elixir that pampers your skin. Discover your moment of peace.
• •Headline: The Gift of Wellness, Inspired by Charleston. Body: Searching for a truly thoughtful gift? Our artisan lotion candles, born from a journey of health and a passion for purity, offer a spa-like experience at home. Clean-burning, beautifully scented, and wonderfully nourishing.
• •Headline: Toxic-Free Living, Luxurious Scents. Body: Embrace the peace of mind that comes with our clean-burning soy lotion candles. Free from harmful chemicals, rich in natural moisturizers, and infused with fragrances that evoke the heart of Charleston. Your skin, and your home, will thank you.