Brand Tone

Elegant & Refined, Aspiringly Luxurious yet Accessible, Potentially Passion-Driven & Artistic

Brand Values

• •Quality Craftsmanship
• •Unique Design/Artistry
• •Timelessness/Enduring Style
• •Customer Connection/Storytelling

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., "elegant," "warm," "sophisticated," "minimalist"), preferred vocabulary, and phrases to avoid. This ensures anyone writing for the brand stays aligned.
• •Focus on "Storytelling" over "Selling": Especially for items like jewelry, emotion and aspiration drive purchases. Weave narratives around the inspiration, craftsmanship, or the feeling the jewelry evokes.
• •Emphasize Quality and Craftsmanship Subtly: Instead of just saying "high quality," describe the materials, the care in creation, or the lasting nature of the pieces. Words like "meticulously crafted," "hand-finished," or "enduring materials" convey this.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy matches the aesthetic of the website and social media visuals. If the visuals are minimalist and elegant, the copy should reflect that – avoid overly casual or hype-filled language.
• •Listen and Adapt (as the brand grows): Pay attention to how customers talk about the brand and the language they use. While maintaining core values and tone, allow for slight adaptations to resonate more deeply with the target audience, without losing the brand's essence.

Social Perception

Emerging brand with opportunity to proactively shape its perception through consistent messaging and engagement.

Copy Examples

• •Muteh Jewelry: Crafted in Gold, Designed for Your Story. Discover timeless elegance.
• •Adorn yourself with the [Product Name] necklace, a whisper of gold that speaks volumes. Meticulously crafted, this piece is more than an accessory—it's a future heirloom, designed to capture light and moments with equal grace.
• •Elegance you can feel. Our [Ring Name] ring, sculpted in radiant gold, is a testament to timeless design and enduring quality. How would you style this classic? ✨ #MutehJewelry #GoldJewelry #TimelessElegance #FineJewelry
• •At Muteh, gold is our canvas and artistry is our voice. We believe in creating more than just jewelry; we craft personal symbols of beauty and strength, designed to be cherished for a lifetime. Discover the passion behind every piece.
• •Unveiling Radiance: Explore the New Gold Collection from Muteh Jewelry.