Brand Tone

Conscious, Caring, Friendly, Approachable, Informative, Helpful, Enthusiastic, Positive

Brand Values

• •Sustainability & Eco-friendliness
• •Quality & Natural Ingredients
• •Customer Well-being
• •Ethical Practices
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., conscious, friendly, informative, enthusiastic) with examples of do's and don'ts. Share this with anyone creating content.
• •Prioritize Value-Driven Language: Consistently weave in terms related to your core values, such as "natural," "sustainable," "eco-friendly," "planet-friendly," "plastic-free," "gentle," and "caring."
• •Be Authentic and Transparent: Communicate honestly about your products, ingredients, and mission. If you make a claim (e.g., "100% natural"), ensure it's accurate and verifiable.
• •Engage with Your Audience: When responding to comments or queries on social media or email, maintain the established friendly and helpful tone. This reinforces your brand personality.
• •Review and Iterate: Regularly review your website copy, social media posts, and marketing materials to ensure they align with your defined brand tone and values. Adapt as your brand evolves, but maintain core consistency.

Social Perception

Positive, Trustworthy, Focused on Conscious Consumers

Copy Examples

• •Headline: Love Your Planet, Love Your Skin. Discover Brinkies: Naturally Good for You. Body: Step into a world where every choice feels good. At Brinkies, we handpick sustainable, natural products that care for you and our Earth. From refreshing shampoo bars to eco-friendly home essentials, find your new favorites today!
• •Social Media Post (Instagram/Facebook - accompanying a product flatlay): Brighten your laundry day, the eco-way! 🌿 Our natural laundry strips and wool dryer balls don't just clean effectively – they're kind to your clothes, your skin, and the planet. Make the switch to a greener clean! #BrinkiesShop #SustainableLiving #NaturalLaundry #EcoFriendlyHome
• •Product Description Snippet (for a natural soap): Indulge in our [Soap Name] bar, lovingly crafted with [Key Ingredient 1] and [Key Ingredient 2]. Gentle, nourishing, and 100% natural, it’s the perfect way to care for your skin while contributing to a plastic-free world. Feel the Brinkies difference. ✨
• •Email Newsletter Subject: 🌍 Little Changes, Big Impact: Your Weekly Dose of Brinkies Goodness! Preview Text: Discover new arrivals, sustainable tips, and why choosing natural makes all the difference for you and our planet.
• •Website Banner: Shop Guilt-Free! 🌱 Every Brinkies product is 100% Natural & Sustainable. Free shipping over €30!